Innovative Design Systems for Editorial and Digital Media

First Steps and Typography 2

A course by Mark Porter , Designer

100% positive reviews (123)

3,259 students

Audio: English

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About the video: First Steps and Typography 2

Overview

“Here we'll continue our exploration into the different factors and elements that led to choosing the typeface for The New Statesman.”

In this video lesson Mark Porter addresses the topic: First Steps and Typography 2, which is part of the Domestika online course: Innovative Design Systems for Editorial and Digital Media. Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels.

Partial transcription of the video

“First Steps and Typography We're getting somewhere. We have some typefaces we think might be the ones that will really help us get the project we need. At this stage, we're still very focused on the print magazine. Before we go too much farther, we need to do a check and see whether these typefaces can work for the digital expression, too. We put this typeface into some speculative web designs to make a judgment about how well it performs. When we look, we can see it looks great for headlines. They're readable. They feel comfortable on the web. They won't break up too much when pixelated, a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Design Systems for Editorial and Digital Media

Level: Beginner
100% positive reviews (123)
3259 students
4 units
15 lessons (3h 6m)
6 downloads

Category
Design
Areas
Digital Design, Editorial Design, Graphic Design, Information Design

Mark Porter

A course by Mark Porter

Teacher Plus

Designer

Mark Porter is a Scottish designer based in England. Growing up, he was always creative and spent most of his time drawing or playing the guitar, before going on to study modern languages at Oxford University. There, he illustrated for the school magazine and worked on event posters alongside his studies. After graduating, he began his career working at a magazine and, after his redesign was accepted by the editors, he landed his first professional design job.

Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.