Innovative Design Systems for Editorial and Digital Media
From Product to Brand
A course by Mark Porter , Designer
About the video: From Product to Brand
Overview
“In this lesson, we'll focus on developing a wider visual identity for editorial product design. Mainly, this means coming up with a logo. There are several elements to consider: the history of the logo, as well as the ways and platforms on which it will be used. Finally, I'll also explain the impact of social media on the decisions that are made on an editorial level.”
In this video lesson Mark Porter addresses the topic: From Product to Brand, which is part of the Domestika online course: Innovative Design Systems for Editorial and Digital Media. Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels.
Partial transcription of the video
“From Product to Brand In this lesson, we're focusing on how our editorial product design can grow into a wider visual identity. So far, we've thought about building a core editorial experience for print and developing web expressions, but we're also trying to build a brand. We've been bearing this in mind throughout the process, but now it's time to move on from the product design and look at the wider identity system. The logo is really the core of any identity system. In our work, the first priority is to make sure that it looks good on the cover of a magazine. On the front page of a news...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Innovative Design Systems for Editorial and Digital Media
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Category
Design -
Areas
Digital Design, Editorial Design, Graphic Design, Information Design
Mark Porter
A course by Mark Porter
Mark Porter is a Scottish designer based in England. Growing up, he was always creative and spent most of his time drawing or playing the guitar, before going on to study modern languages at Oxford University. There, he illustrated for the school magazine and worked on event posters alongside his studies. After graduating, he began his career working at a magazine and, after his redesign was accepted by the editors, he landed his first professional design job.
Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.
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