Innovative Design Systems for Editorial and Digital Media
Spirit and Tone
A course by Mark Porter , Designer
About the video: Spirit and Tone
Overview
“We've gathered enough information from our client. Now we can translate this into a design for print, the web, and beyond. I'll show you how visual design can convey any number of values, emotions, and messages to the audience. This needs to be carefully considered when planning your media design.”
In this video lesson Mark Porter addresses the topic: Spirit and Tone, which is part of the Domestika online course: Innovative Design Systems for Editorial and Digital Media. Learn how to create distinctive designs and build a recognizable brand that engages with its audience across all platforms and channels.
Partial transcription of the video
“Spirit and Tone In this lesson, we're going to see how we can translate the information we gathered from Lesson 3 into design, in print, on the web, and beyond. The design that we create is going to enable the client to connect directly with their audience. The media addresses its audience in lots of ways, through the content, the stories they tell. What we're focusing on is the visual language, how design can be an expression of who you are, what you believe in, and what you're bringing to the audience. Let's see examples from the real world. "Vanity Fair" and "The Economist." They're both...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Innovative Design Systems for Editorial and Digital Media
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Category
Design -
Areas
Digital Design, Editorial Design, Graphic Design, Information Design
Mark Porter
A course by Mark Porter
Mark Porter is a Scottish designer based in England. Growing up, he was always creative and spent most of his time drawing or playing the guitar, before going on to study modern languages at Oxford University. There, he illustrated for the school magazine and worked on event posters alongside his studies. After graduating, he began his career working at a magazine and, after his redesign was accepted by the editors, he landed his first professional design job.
Mark spent the next 15 years working in print before moving on to digital and TV media. He’s worked in a variety of media-based roles, from editorial design to art direction for some of the best-known magazines, newspapers, publishers, and TV networks in Europe. He was the creative director of The Guardian and has collaborated with brands including, New Statesman and The V&A Museum, as well as charities and cultural organizations.
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- 15 lessons (3h 6m)
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- Audio: English
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- Level: Beginner
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