Creative Brand Storytelling: Being Authentic on Instagram

Creative and authentic brand storytelling on Instagram

“We have come to the end of the course. Thank you for having accompanied me! Hope you have taken a liking to it and now feel comfortable creating your own storytelling on Instagram. If you have started the exercises in the course, you have already started a good part of your project, but just in case, I will come back here to the key steps to follow to rethink the communication process of your account. Human value Write down your story somewhere: who you are, your background (evolutions, retraining), your vision, etc. Why are you doing this job today? Why this project? What do you like and what don't you like? You will be able to reuse all this information, on the one hand to define the identity of your account and what can distinguish you from others, on the other hand as material for future publications. Your themes Define or redefine your main themes. What is missing from your account today to make it better structured? I advise you to limit yourself to three themes to start and perhaps, later, add another if necessary. Visuals and content Go dig into the accounts you like and look for content ideas. Also look at the form of these: classic post, Reels, carousel?

Once you have decided on the typology of your publications, create them! You can use Canva, or whatever software you're comfortable with. Vary between static visuals and videos (remember Instagram favors videos!). Above all, make sure to respect the editorial line that you have defined. Don't forget to think carefully about your captions! This is also where the tone goes and where you can take action to get your community to engage with your posts. Programming Think about the best way to organize your content: this takes into account not only the order of the posts but also their regularity. Then schedule your content and publish it! Statistics My advice is not to block too much on the stats because that can give you a bit of anxiety at times, but it can be very useful to go and take a look every now and then. Which publications have performed better than others? How does your community interact with you? All this information can allow you to adapt your content as you go. So much for the essential points! Now share your project in the forum, with the community. Present each step of your research, explaining your doubts and your choices. Show us the visuals you've created, and if you've tried new ways to interact with your community, tell us what happened. I can't wait to see what you have prepared! I will respond to your posts and questions as soon as possible, but in the meantime I encourage you to watch what your fellow students have been up to and comment on their posts. Your reviews matter just as much as mine! I hope you enjoyed taking this course as much as I enjoyed giving it. Thank you again and see you soon!”

Partial transcription of the video

“Final Project That's it. We've reached the end of the course. Thank you for joining me for these lessons. I hope you've had a good time and you can already foresee the changes that you can make to your account. To succeed in your final project, here are the essential steps: Start by writing your story or the story of the brand you're going to communicate for. Outline your values and goals. Go back to basics to start off on the right foot. Then, define your main themes, and try to see what your account is missing. It's very important to look at Instagram. Look for inspiration when you need i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Brand Storytelling: Being Authentic on Instagram

• Level: Beginner
• 98% positive reviews (89)
• 2882 students
• 5 units
• 15 lessons (1h 58m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media, Storytelling