Creative Brand Storytelling: Being Authentic on Instagram
Instagram trends
A course by Yasmine Bohéas , Communication Specialist for Instagram Strategy
About the video: Instagram trends
Overview
“Instagram has been around for 10 years already, and the app is constantly evolving to adapt to the demands and expectations of these users. It is not always easy to follow this evolution. This is why I am going to dissect the current trends on Instagram here and help you better understand the different tools offered by the application.”
In this video lesson Yasmine Bohéas addresses the topic: Instagram trends, which is part of the Domestika online course: Creative Brand Storytelling: Being Authentic on Instagram. Learn how to express your brand's personality on Instagram and discover unique tips for sharing content that resonates with your audience.
Partial transcription of the video
“Instagram Trends In this lesson, we'll dissect Instagram trends. Instagram is an app that's more than ten years old. It's used by more than 900 million people all over the world. It's an app that's constantly evolving and that's why the trends that we're going to see now are the most current trends on Instagram. The two main trends that we can observe are the community aspect and the video features. In terms of the community, it's about exchanging, sharing, and listening to your audience, which needs to be conveyed with authenticity, so, try to tap into emotions. The app is moving towards v...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Storytelling: Being Authentic on Instagram
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Category
Marketing & Business -
Areas
Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media, Storytelling
Yasmine Bohéas
A course by Yasmine Bohéas
Yasmine Bohéas trained in fashion journalism and social networks in Barcelona. After working in communications for a few years, she started her own business and has worked for many creative brands such as Sandrine Tortikian, Babel Brune, and Muskhane.
Now based in Toulouse, she passes on her knowledge and helps creative minds tell their entrepreneurial stories on Instagram. With her personal account (@bonjourlasmala), she is on a constant hunt for beauty and visual treasures in a warm and inspiring style focused on authenticity.
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- 15 lessons (1h 58m)
- 21 additional resources (5 files)
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- Audio: French
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- Level: Beginner
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