Creative Brand Storytelling: Being Authentic on Instagram
A course by Yasmine BohéasCommunication Specialist for Instagram Strategy
A course by Yasmine Bohéas, Communication Specialist for Instagram Strategy
Learn how to express your brand's personality on Instagram and discover unique tips for sharing content that resonates with your audience
Do you dream of unlocking the secret to having an Instagram account with millions of followers? But the app seems too tricky? Maybe you've launched your business online and you'd like to gain more visibility on social media? You've come to the right place!
Yasmine Bohéas, digital communication trainer and expert, enthusiastically gives you the keys to success on Instagram. Using a practical case study, she shows you that it's possible to tell an authentic and human story that truly resonates with your audience.
What will you learn in this online course?
15 lessons & 21 downloads
Instagram trends
7 minutes, 34 seconds
Human value
7 minutes, 9 seconds
The positive mindset
4 minutes, 58 seconds
The brand
6 minutes, 8 seconds
Types of content
16 minutes, 35 seconds
Organization and efficiency
12 minutes, 49 seconds
What's included in this course?
Start by getting to know more about Yasmine's journey through digital communication, from Barcelona to Toulouse. She talks about some accounts that are particularly inspiring to her.
Next, she takes you through the concept of storytelling. Yasmine introduces some of Instagram's current trends and shows you its most useful tools. Stories, Reels, IGTV, Live... She leaves no stone unturned! Discover the "positive mindset" concept and the importance of staying true to your values.
Then delve into a concrete case study from natural cosmetics brand Les Candides. Discover the types of content that work best and also how to organize yourself calmly and effectively. Yasmine teaches you how to harmonize your feed by following an editorial line and accentuating your captions.
Now it's time to post your content! Create visuals with Canva, program posts on Planoly, and look at how to interact with your community, a crucial element in any successful strategy.
To go one step further, Yasmine talks about the ten big mistakes to avoid on Instagram and shows you how to calculate your engagement rate. What are you waiting for?
What is this course's project?
Create a feed made up of nine posts of varying types.
Who is this online course for?
All creative spirits, entrepreneurs, and young brands eager to boost their Instagram account.
Requirements and materials
For this course, all you need is the desire to share your story on Instagram and an active account.
Reviews
- 7 months ago
C'est parfait pour bien commencer sur Instagram et poser les jalons de sa stratégie de contenu sereinement
- 11 months ago
Ce cours m'a vraiment permis de voir clair et comprendre le fonctionnement de Instagram dans le cadre d'un compte business et développement d'une petite marque. J'ai pu déterminer ma ligne éditoriale pas à pas et dans quels typologies de contenus me tourner, le ton de publication et communication à adapter pour ma marque et bcp d'autres. Vraiment merci
- 1 year ago
No me pareció un buen curso debido a que el título me parece incorrecto. Este es un curso para aprender a usar instagram en nivel cero, no es un curso para hacer Storytelling de marca.
- 2 years ago
Hola, no siento que el curso sea malo pero no me encanto, no siento haber aprendido tanto y no se de que año sea pero ya esta desactualizado en varios temas
- 2 years ago
Excelente curso estou amando!!! Ótima especialista e professora Yasmine Bohéas ,e eu só tenho elogios ao curso e a ela também.Como eu faço a graduação de Marketing digital em uma Universidade no Brasil, e o curso dela está me ajudando muito a entender e compreender esse universo das estratégias/criação de conteúdos para o Instagram tanto na parte teórica quanto na parte prática.As aulas são maravilhosas !!! Recomendo esse curso e estou amando, parabéns!!!
Now based in Toulouse, she passes on her knowledge and helps creative minds tell their entrepreneurial stories on Instagram. With her personal account (@bonjourlasmala), she is on a constant hunt for beauty and visual treasures in a warm and inspiring style focused on authenticity.
Content
- U1
Introduction
- Presentation
- My sources of inspiration
- U2
Storytelling on Instagram
- Instagram trends
- Human value
- The positive mindset
- U3
Our case study: Les Candides
- The brand
- Types of content
- Organization and efficiency
- The editorial line
- Focus on legends
- U4
Content creation
- Design with Canva
- Programming on Planoly
- Interact with your community
- U5
Further advice
- Ten mistakes to avoid
- Measure your commitment
- FP
Final project
- Creative and authentic brand storytelling on Instagram
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.