Creative Brand Storytelling: Being Authentic on Instagram
Human value
A course by Yasmine Bohéas , Communication Specialist for Instagram Strategy
About the video: Human value
Overview
“How do you break the ice with your audience and show them a bit of your personality? This is what we will try to unlock together in this lesson. For that, I will explain to you what is behind the notion of “storytelling” and I will give you some ideas to find your voice.”
In this video lesson Yasmine Bohéas addresses the topic: Human value, which is part of the Domestika online course: Creative Brand Storytelling: Being Authentic on Instagram. Learn how to express your brand's personality on Instagram and discover unique tips for sharing content that resonates with your audience.
Partial transcription of the video
“The Human Value In this lesson, we'll look at the basics for authentic storytelling. What is storytelling? Above all, it's the art of telling stories in communication. It's about trying to share with your audience, community, and ideal client interesting stories, returning to the basics of a process or a presentation and the missions and values of a brand. We'll start by looking at how to find your voice. Depending on whether you're a creator, a brand, or a person, you'll sell yourself differently. What are the important points for finding your voice in your communication? One essential thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Storytelling: Being Authentic on Instagram
-
Category
Marketing & Business -
Areas
Communication, Digital Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media, Storytelling
Yasmine Bohéas
A course by Yasmine Bohéas
Yasmine Bohéas trained in fashion journalism and social networks in Barcelona. After working in communications for a few years, she started her own business and has worked for many creative brands such as Sandrine Tortikian, Babel Brune, and Muskhane.
Now based in Toulouse, she passes on her knowledge and helps creative minds tell their entrepreneurial stories on Instagram. With her personal account (@bonjourlasmala), she is on a constant hunt for beauty and visual treasures in a warm and inspiring style focused on authenticity.
- 98% positive reviews (89)
- 2,911 students
- 15 lessons (1h 58m)
- 21 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
