Business Models for Creative Services and Products
Minimum viable product
A course by Edney "InterNey" Souza , Digital Marketing and Technology Expert
About the video: Minimum viable product
Overview
“Here I will address the topic of the minimum viable product (MVP), that is, we will put our hypotheses into practice and our concept to the test. ”
In this video lesson Edney "InterNey" Souza addresses the topic: Minimum viable product, which is part of the Domestika online course: Business Models for Creative Services and Products. Learn to put together a business plan from start to finish and turn your creative talent into a source of income.
Partial transcription of the video
“minimum viable product Everything we've created so far has developed a hypothesis. Now, we need to test whether this hypothesis works in practice. That's what MVP is for. Let's see how it works. Are your hypotheses correct? The MVP concept is for you to test whether the assumptions you have made about the customer are correct. Before designing a product with everything the customer wants, you will do as little as possible to test a hypothesis: present to the client, collect feedback and based on that feedback, make adjustments until you get the perfect product. For example, instead of heari...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Models for Creative Services and Products
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing
Edney "InterNey" Souza
A course by Edney "InterNey" Souza
Brazil's internet pioneer Edney Souza, better known as Interney, is a digital marketing and technology specialist. Throughout his career, he's held the position of consultant for companies and organizations such as Disney, Ford, and Doctors Without Borders. In addition, he is a lecturer with a decade's experience teaching graduate courses.
His talent for identifying problems, building bridges, and generating solutions has earned him more than 350K followers on LinkedIn and awards like a Digitalks. He is also the co-author of Para Entender a Internet e Marketing na Ciência da Informação.
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- 1,283 students
- 10 lessons (1h 7m)
- 12 additional resources (2 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
