Business Models for Creative Services and Products
Value offer
A course by Edney "InterNey" Souza , Digital Marketing and Technology Expert
About the video: Value offer
Overview
“Now I will talk about the values that connect the entrepreneur and the artist. With the empathy map ready and the solutions we are going to use, I will show you how to propose your values.”
In this video lesson Edney "InterNey" Souza addresses the topic: Value offer, which is part of the Domestika online course: Business Models for Creative Services and Products. Learn to put together a business plan from start to finish and turn your creative talent into a source of income.
Partial transcription of the video
“Value offer Now that we've seen the Empathy Map, where you have the customer's desires and fears, and Lean Canvas, which has the solution that we are going to use to solve the customer's problem, let's create the Value Proposition Canvas. It shows how these desires and fears connect with your solution. Come on! Now, let's dive into the value proposition. It is important to understand that conveying the value proposition in a clear is critical to the success of your business, and for that, there is the Value Proposition Canvas. It will help you get clarity on the value proposition you are se...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Models for Creative Services and Products
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing

Edney "InterNey" Souza
A course by Edney "InterNey" Souza
Brazil's internet pioneer Edney Souza, better known as Interney, is a digital marketing and technology specialist. Throughout his career, he's held the position of consultant for companies and organizations such as Disney, Ford, and Doctors Without Borders. In addition, he is a lecturer with a decade's experience teaching graduate courses.
His talent for identifying problems, building bridges, and generating solutions has earned him more than 350K followers on LinkedIn and awards like a Digitalks. He is also the co-author of Para Entender a Internet e Marketing na Ciência da Informação.
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- 1,283 students
- 10 lessons (1h 7m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
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