Business Models for Creative Services and Products
Defining your business
A course by Edney "InterNey" Souza , Digital Marketing and Technology Expert
About the video: Defining your business
Overview
“In this class, I'll show you how you can explain your business to the world as simply as possible. That's how you're going to set a path for him.”
In this video lesson Edney "InterNey" Souza addresses the topic: Defining your business, which is part of the Domestika online course: Business Models for Creative Services and Products. Learn to put together a business plan from start to finish and turn your creative talent into a source of income.
Partial transcription of the video
“Defining your business Now that you know what problem you're going to solve, it's time to decide how you're going to solve it and, from there, define a path for your business. Come on! How is a creative business born? First, you need to know what the service or product is. that you deliver. You know, but can you explain it in a simple way? You need to summarize this perhaps in a single sentence. Obviously one sentence doesn't deliver everything your business does, but it makes the person connect and want to know more, Get your customer's attention quickly. Can you do that? A tool called Lea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Models for Creative Services and Products
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing
Edney "InterNey" Souza
A course by Edney "InterNey" Souza
Brazil's internet pioneer Edney Souza, better known as Interney, is a digital marketing and technology specialist. Throughout his career, he's held the position of consultant for companies and organizations such as Disney, Ford, and Doctors Without Borders. In addition, he is a lecturer with a decade's experience teaching graduate courses.
His talent for identifying problems, building bridges, and generating solutions has earned him more than 350K followers on LinkedIn and awards like a Digitalks. He is also the co-author of Para Entender a Internet e Marketing na Ciência da Informação.
- 92% positive reviews (37)
- 1,283 students
- 10 lessons (1h 7m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
