Business Models for Creative Services and Products
Creativity and business
A course by Edney "InterNey" Souza , Digital Marketing and Technology Expert
About the video: Creativity and business
Overview
“In this class, we will see how a creative business is born. I'll talk about how to sell your art and show you how to create a business model that leads you to understand your clients' desires.”
In this video lesson Edney "InterNey" Souza addresses the topic: Creativity and business, which is part of the Domestika online course: Business Models for Creative Services and Products. Learn to put together a business plan from start to finish and turn your creative talent into a source of income.
Partial transcription of the video
“Creativity and business Selling is an art. Maybe it's not your art and that's why you have difficulty reaching the customer's heart to understand your wants and needs. In this course, we will create a business model that will help you understand the wishes of customers and how to satisfy them. In this class, I will explain what a creative business is and I will present the case which we will use as an example throughout the course: the Creative Dictionary product, an artistic series that mixes paper, embroidery, illustration and poetry, developed during the pandemic by illustrator, designer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Models for Creative Services and Products
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing
Edney "InterNey" Souza
A course by Edney "InterNey" Souza
Brazil's internet pioneer Edney Souza, better known as Interney, is a digital marketing and technology specialist. Throughout his career, he's held the position of consultant for companies and organizations such as Disney, Ford, and Doctors Without Borders. In addition, he is a lecturer with a decade's experience teaching graduate courses.
His talent for identifying problems, building bridges, and generating solutions has earned him more than 350K followers on LinkedIn and awards like a Digitalks. He is also the co-author of Para Entender a Internet e Marketing na Ciência da Informação.
- 92% positive reviews (37)
- 1,283 students
- 10 lessons (1h 7m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
