Business Models for Creative Services and Products
Separating creator from creature
A course by Edney "InterNey" Souza , Digital Marketing and Technology Expert
About the video: Separating creator from creature
Overview
“Now let's get to know the characters in the world of entrepreneurship better: customer, product, idea, business and entrepreneur.”
In this video lesson Edney "InterNey" Souza addresses the topic: Separating creator from creature, which is part of the Domestika online course: Business Models for Creative Services and Products. Learn to put together a business plan from start to finish and turn your creative talent into a source of income.
Partial transcription of the video
“Separating creator from creature Customer, product, idea, business, entrepreneur. Now we will understand how all entities are related to create a solid and structured business model. Who are the characters in the world of entrepreneurship? The first character is the customer, but it is very important that you understand that you are not the customer. There is a process for you to get in the customer's mind, which is known as empathy. Empathy is understanding the world from someone else's point of view, see the world with her eyes, feel the world with her feelings, experience the world throu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Models for Creative Services and Products
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing
Edney "InterNey" Souza
A course by Edney "InterNey" Souza
Brazil's internet pioneer Edney Souza, better known as Interney, is a digital marketing and technology specialist. Throughout his career, he's held the position of consultant for companies and organizations such as Disney, Ford, and Doctors Without Borders. In addition, he is a lecturer with a decade's experience teaching graduate courses.
His talent for identifying problems, building bridges, and generating solutions has earned him more than 350K followers on LinkedIn and awards like a Digitalks. He is also the co-author of Para Entender a Internet e Marketing na Ciência da Informação.
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- 1,328 students
- 10 lessons (1h 7m)
- 12 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
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