Personal Branding for Artists
Direct and indirect threat analysis
A course by Jumping Lomo , Artistic Studio
About the video: Direct and indirect threat analysis
Overview
“Once you have your products and your star product it is important that you look around you so that you can identify who your direct and indirect competition is and why. In addition, we will teach you how to perform an analysis of: product description, narrative, sales channels, price range, communication, strengths and weaknesses, between your competitors' products and yours.”
In this video lesson Jumping Lomo addresses the topic: Direct and indirect threat analysis, which is part of the Domestika online course: Personal Branding for Artists. Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece.
Partial transcription of the video
“Direct and indirect threat analysis In this lesson we are going to learn to identify and to analyze the competencies. Competencies are those external factors that affect the growth of your business. They can be direct or indirect. In the case of direct, it is a brand or product that satisfies the same need within the same market. As for the indirect, we talk about brands or products that are different from yours, but they satisfy the same need within the same market. As stage one, you must identify your competencies. In our case, as Jumping Lomo, our direct competencies are all those artist...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding for Artists
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Category
Illustration, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Toys, Branding & Identity, Digital Illustration, Marketing, Storytelling
Jumping Lomo
A course by Jumping Lomo
Jieying Li and Guillermo Fajardo are the duo behind the artistic studio Jumping Lomo located in Lima, Peru. They founded the project together in 2013 and since then their imagination has not stopped growing. It has allowed them to participate in projects with clients such as chef and entrepreneur Gastón Acuario, Absolut Vodka, and Great Twins at the Beijing Toy Show.
They primarily focus on creating characters inspired by the traditions and worldview of the Andean cultures. They have also specialized in bringing their designs to life by transforming them into art pieces and products in different formats, such as art toy sculptures, tableware, prints, and accessories.
- 100% positive reviews (33)
- 938 students
- 13 lessons (1h 4m)
- 24 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
