Personal Branding for Artists
Plan the star piece
A course by Jumping Lomo , Artistic Studio
About the video: Plan the star piece
Overview
“You will learn how to choose a star piece and how to develop it. We will also talk to you about product issues that you should take into account such as: packaging, sales mode, sales channel, etc.”
In this video lesson Jumping Lomo addresses the topic: Plan the star piece, which is part of the Domestika online course: Personal Branding for Artists. Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece.
Partial transcription of the video
“Plan the star piece In this lesson I will teach you how to plan your star piece. In the first stage we will see the production feasibility analysis. To do this, you first need to measure your possibilities And there is no better way than to evaluate the budget you currently have. We have divided it into three investment groups. The first is in a minor investment where the profitability is average, but because it is a minor investment, the risk is also less, since they are usually two-dimensional products and they are locally produced that can be started from one unit. They can be sketches, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding for Artists
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Category
Illustration, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Toys, Branding & Identity, Digital Illustration, Marketing, Storytelling

Jumping Lomo
A course by Jumping Lomo
Jieying Li and Guillermo Fajardo are the duo behind the artistic studio Jumping Lomo located in Lima, Peru. They founded the project together in 2013 and since then their imagination has not stopped growing. It has allowed them to participate in projects with clients such as chef and entrepreneur Gastón Acuario, Absolut Vodka, and Great Twins at the Beijing Toy Show.
They primarily focus on creating characters inspired by the traditions and worldview of the Andean cultures. They have also specialized in bringing their designs to life by transforming them into art pieces and products in different formats, such as art toy sculptures, tableware, prints, and accessories.
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- 961 students
- 13 lessons (1h 4m)
- 24 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Category
Areas