Personal Branding for Artists
Transform the sketch to a formal character
A course by Jumping Lomo , Artistic Studio
About the video: Transform the sketch to a formal character
Overview
“Putting your ideas on paper is always good, but it is better to bring them to reality. We'll show you how you can bring your sketches to life. In addition, we will tell you how the ideas for our sketches came about.”
In this video lesson Jumping Lomo addresses the topic: Transform the sketch to a formal character, which is part of the Domestika online course: Personal Branding for Artists. Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece.
Partial transcription of the video
“Transform the sketch to a formal character Now we will see how to go from the sketch to the formal character. We are going to divide this lesson into three stages: investigation, character selection and formalization of the selected character. We will start with the investigation. Much is said about inspiration, which is something magical that happens out of nowhere. We believe that inspiration comes of the accumulation of information and research which you then process to create something. This is why research is so important and you can find it in different ways: in written sources, in or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding for Artists
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Category
Illustration, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Toys, Branding & Identity, Digital Illustration, Marketing, Storytelling

Jumping Lomo
A course by Jumping Lomo
Jieying Li and Guillermo Fajardo are the duo behind the artistic studio Jumping Lomo located in Lima, Peru. They founded the project together in 2013 and since then their imagination has not stopped growing. It has allowed them to participate in projects with clients such as chef and entrepreneur Gastón Acuario, Absolut Vodka, and Great Twins at the Beijing Toy Show.
They primarily focus on creating characters inspired by the traditions and worldview of the Andean cultures. They have also specialized in bringing their designs to life by transforming them into art pieces and products in different formats, such as art toy sculptures, tableware, prints, and accessories.
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