Introduction to Creative Set Design for Advertising

Overview

“In this lesson, we will add some elements to the proposal that will help to imagine the set in all its dimensions, from the definition of the color palette to the materials.”

In this video lesson Estudio Cielo addresses the topic: Art direction, which is part of the Domestika online course: Introduction to Creative Set Design for Advertising. Discover the world of set design by learning to create visually striking sets for your advertising photographs or videos.

Partial transcription of the video

“Art direction As we told you before, in Estudio Cielo we are very obsessive with aesthetics in general, we really like the art direction. We try that in all the pieces that we develop is very well integrated and is always very consistent with the message we are transmitting. But what is art direction? Art direction is one of the most important elements when we are talking about a visual piece that communicates an idea, because it is through this that I am building the aesthetic language that I want to transmit. What sensation do I want the person to perceive, what ideas do I want you to col...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Creative Set Design for Advertising

• Level: Beginner
• 90% positive reviews (10)
• 640 students
• 4 units
• 11 lessons (2h 40m)
• 4 downloads

• Category

  Photography & Video

• Software

  Adobe Photoshop

• Areas

  Art Direction, Set Design, Studio Photography