Introduction to Creative Set Design for Advertising

Introduction to Creative Set Design for Advertising

“Now that we have reached the end of the course, it is your turn to do your project. We leave you here the fundamental steps you must take to make your own set design: As a first step, take the brief that the client sent you and interpret it. If you don't have a client, you can choose a brand that already exists and invent a proposal for it. In that case, we suggest you study and analyze the values and characteristics of the brand, among other factors, so that you can work on a project consistent with the brand. When you begin the conceptualization, let your imagination run wild and do not forget to try to come up with specific phrases, which are a first approach to the idea and that serve to guide the rest of the proposal.

Continue the process of visual brainstorming: thinking of ways to interpret the chosen phrase in simple, hand-drawn sketches. It does not matter that they are not perfect, since these drawings will only be the conceptual base on which you will work later. When doing the visual synthesis, you primarily seek to find and define the shapes on which your digital sketch will be based. For that, the references you found in your research are key. Make many tests until you achieve the final sketch of your set. Your proposal will take shape when you get to the art direction. At this stage, worry about creating a mood board that allows you to arrive at a suitable color palette, and then define the materials and measures with which you will work. These tools will allow you, and the client, to have a more concrete vision of what will need to be done. Finally, incorporate your results into the "creative feedback," so the client can review the proposal from start to finish. Do not forget that this document, in addition to showing the set, must be able to demonstrate the complete process behind its conceptualization and synthesis. In this way, the client will be able to see “the story” of the proposal that is being presented to him. We wish you the best of luck with everything, and see you on the forum! ”

Partial transcription of the video

“Final project We have reached the end of this creative process conceptualization and design of an advertising set. It has been a pleasure for us to take this course. and share with you our experience as Estudio Cielo. Now it's your turn to think about which brand you want to work with and start creating the concept and design of a set. To support you in this process we will review by the main stages that we teach you and that we suggest you take into account to make your project. We teach you what a brief is and we saw its fundamental parts such as context, brand, and specific order. We als...”

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Course summary for: Introduction to Creative Set Design for Advertising

• Level: Beginner
• 90% positive reviews (10)
• 640 students
• 4 units
• 11 lessons (2h 40m)
• 4 downloads

• Category

  Photography & Video

• Software

  Adobe Photoshop

• Areas

  Art Direction, Set Design, Studio Photography