Introduction to Creative Set Design for Advertising
The brief
A course by Estudio Cielo , Creative Studio
About the video: The brief
Overview
“Now, we will talk about the brief: what it is and how to transform it into a good idea.”
In this video lesson Estudio Cielo addresses the topic: The brief, which is part of the Domestika online course: Introduction to Creative Set Design for Advertising. Discover the world of set design by learning to create visually striking sets for your advertising photographs or videos.
Partial transcription of the video
“the brief In this lesson we will teach you what a brief is and what it is for. The brief is a document that brings together a lot of information. It is a formal document that is generally used in creative instances. It is from this document where you will find all the necessary information that will show you the way where should your creative development go to arrive at a final product that is consistent with what was requested. In this sheet I want to show you some things that you will usually find in a brief. While there is no rule that a brief is written in such a way and that it has to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Creative Set Design for Advertising
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Art Direction, Set Design, Studio Photography

Estudio Cielo
A course by Estudio Cielo
Estudio Cielo, founded by Valentina Corral and Tulio Turina, is the first Chilean studio to specialize in digital content creation. They carry out photo and video shoots for advertising campaigns, along with anything else a brand might need when it comes to creative direction, making sure each and every project contains a hint of bold defiance.
Their style is widely recognized for its visual narrative and has led them to work with big names such as Swatch, Converse, Unilever, Adidas, Pandora, Estée Lauder, Disney, L'Oréal, Dafiti, and many more.
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- 640 students
- 11 lessons (2h 40m)
- 15 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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