Introduction to Creative Set Design for Advertising
Visual synthesis
A course by Estudio Cielo , Creative Studio
About the video: Visual synthesis
Overview
“Now you will learn what visual synthesis is, its importance, and how to work on it to reach the final sketch of your Set Design. ”
In this video lesson Estudio Cielo addresses the topic: Visual synthesis, which is part of the Domestika online course: Introduction to Creative Set Design for Advertising. Discover the world of set design by learning to create visually striking sets for your advertising photographs or videos.
Partial transcription of the video
“visual synthesis What comes next is a process we call visual synthesis, which consists a bit of looking at all our research, and a little identify certain graphic patterns that can help us when designing and downloading a sketch. Many times, when we are already with our program to start designing or with pencil and paper, we don't really know where to get certain forms, how we imagine the time machine, what it will be like. A very good way to define what figures or what elements will I include in my design is to look at our research and take some elements in ways that we find relevant or in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Creative Set Design for Advertising
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Category
Photography & Video -
Software
Adobe Photoshop -
Areas
Art Direction, Set Design, Studio Photography

Estudio Cielo
A course by Estudio Cielo
Estudio Cielo, founded by Valentina Corral and Tulio Turina, is the first Chilean studio to specialize in digital content creation. They carry out photo and video shoots for advertising campaigns, along with anything else a brand might need when it comes to creative direction, making sure each and every project contains a hint of bold defiance.
Their style is widely recognized for its visual narrative and has led them to work with big names such as Swatch, Converse, Unilever, Adidas, Pandora, Estée Lauder, Disney, L'Oréal, Dafiti, and many more.
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- 640 students
- 11 lessons (2h 40m)
- 15 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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