Introduction to Creative Set Design for Advertising

Overview

“Now that you have learned how to analyze a brief, you can begin to conceptualize. In this lesson, we'll show you how this fun creative process begins. ”

In this video lesson Estudio Cielo addresses the topic: Conceptualization, which is part of the Domestika online course: Introduction to Creative Set Design for Advertising. Discover the world of set design by learning to create visually striking sets for your advertising photographs or videos.

Partial transcription of the video

“conceptualization Now I will talk about the conceptualization. It can get a little hard to explain because it is something a bit abstract, but the conceptualization has to do with the construction of a message that communicates something. That we have developed from the experience of years worked in advertising agencies and the experience we have gained doing what we do at Estudio Cielo. We will share some points that we consider when we have to build a message. So the first thing we recommend you do is to be consistent with this phrase that you will do and that you will build and that will...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Creative Set Design for Advertising

• Level: Beginner
• 90% positive reviews (10)
• 650 students
• 4 units
• 11 lessons (2h 40m)
• 4 downloads

• Category

  Photography & Video

• Software

  Adobe Photoshop

• Areas

  Art Direction, Set Design, Studio Photography