Character Design: Illustrate an Expressive Creature
What Makes a Design Appealing
A course by Sam Nassour , Art Director and Visual Development Artist
Joined September 2020
About the video: What Makes a Design Appealing
Overview
“In this lesson, I will explain shape language, facial expressions and other elements that make a design more appealing. These are important things that you need to have in mind when you start your own character design. I will show you some examples of my work and how those elements interact to make us relate to them.”
In this video lesson Sam Nassour addresses the topic: What Makes a Design Appealing, which is part of the Domestika online course: Character Design: Illustrate an Expressive Creature. Learn how to design an animal-based character full of emotion and personality in Photoshop.
Partial transcription of the video
“What Makes a Design Appealing In this lesson I will explain facial expressions, shape language and other elements that make the design more appealing. I'm gonna share with you some of my work and we will discuss what makes us relate to those characters through facial expressions or shape language, interesting proportions. All of these make the character interesting and relatable to the audience. Let's dive right in and explore those ideas. Alright, let's talk about appeal. I think what makes a character appealing is focusing on these three things: facial expressions, relatability and intere...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design: Illustrate an Expressive Creature
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Character Design, Digital Illustration, Drawing, Traditional illustration

Sam Nassour
A course by Sam Nassour
Sam Nassour is an art director and visual development artist in the animation and video game industry. Although Sam enjoyed drawing since a young child, he decided to study architecture at university, which paved new creative paths in the fields of design language and 3D space creation. Later on, he decided to pursue his real passion: creating visual characters and stories in the animation and entertainment industry.
He finds his inspiration in nature and the animal kingdom, which can always be found in his designs; whether it be through shapes, colors, or designs. Sam has worked with several major animation studios around the world, including Netflix Animation and Dreamworks TV. He is currently working on a new game project with Rovio.
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