Vector Pattern Creation and Commercialization
Applied illustration market
A course by Laura Varsky , Designer and illustrator
About the video: Applied illustration market
Overview
“What are the ways in which I can charge a design? How much should I charge? The first question is easy to answer. On the second we will set up a reference context that will help us calculate it. ”
In this video lesson Laura Varsky addresses the topic: Applied illustration market, which is part of the Domestika online course: Vector Pattern Creation and Commercialization. Learn to create repeating patterns and graphic systems to apply to all types of surfaces.
Partial transcription of the video
“Our last lesson from our last unit I'm going to tell you a little about how the food market works. Illustration applied product it is difficult to talk about the market Especially when there are several markets without each country there is a Different logic in each region there is a different logic First let's talk about what is common to all regions. There are two ways to do it. Charging for a job of this style and in some ways it is similar to the market Editorial, for those who know it, there are two ways of working On the one hand, direct sales, and on the other, royalties. direct sell...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vector Pattern Creation and Commercialization
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Category
Illustration, Marketing & Business -
Areas
Business, Fashion Design, Pattern Design, Printing, Traditional illustration
Laura Varsky
A course by Laura Varsky
Although Laura Varsky graduated as a graphic designer at the University of Buenos Aires, her interest in the development of different graphic languages and the search for her own one have brought her closer to the world of illustration, a field in which she has achieved several distinctions.
She has participated in several artistic and commercial projects, specializing in the design of albums and books. In 2006 she was awarded the Latin Grammy Award as Art Director, an award for which she was also nominated in 2014 and 2015. She has also worked in the licensing field for both local and international brands.
For more than 10 years she has been a teacher in the subject of Typography at the University of Buenos Aires and has published two typographic families based on her lettering work: Lady René and Lady Dodó, together with the Sudtipos foundry.
She is the author and co-author of several illustrated books and her work is part of the permanent design collection of the Museum of Modern Art of Buenos Aires. Currently, she gives lectures and workshops in various countries.
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- Level: Intermediate
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