Vector Pattern Creation and Commercialization
What I sell when I market a pattern
A course by Laura Varsky , Designer and illustrator
About the video: What I sell when I market a pattern
Overview
“The illustration and the design are intangible. What then is what I am marketing? Moral right vs. exploitation right, everything we should know.”
In this video lesson Laura Varsky addresses the topic: What I sell when I market a pattern, which is part of the Domestika online course: Vector Pattern Creation and Commercialization. Learn to create repeating patterns and graphic systems to apply to all types of surfaces.
Partial transcription of the video
“Well, let's move on to our last unit. Where we are going to learn commercial issues From how to budget for a job What am I selling? Until I have an approximate idea of how much I should charge In this lesson, we are going to see what I am selling. When I market a pattern There is something that is very important that you have to know What is a pattern, as well as illustration, photography or anything that is created by a person It is non-transferable That's up to you What you are selling is the commercial use of that. What does it mean? There are two types of rights The moral right and the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Vector Pattern Creation and Commercialization
-
Category
Illustration, Marketing & Business -
Areas
Business, Fashion Design, Pattern Design, Printing, Traditional illustration
Laura Varsky
A course by Laura Varsky
Although Laura Varsky graduated as a graphic designer at the University of Buenos Aires, her interest in the development of different graphic languages and the search for her own one have brought her closer to the world of illustration, a field in which she has achieved several distinctions.
She has participated in several artistic and commercial projects, specializing in the design of albums and books. In 2006 she was awarded the Latin Grammy Award as Art Director, an award for which she was also nominated in 2014 and 2015. She has also worked in the licensing field for both local and international brands.
For more than 10 years she has been a teacher in the subject of Typography at the University of Buenos Aires and has published two typographic families based on her lettering work: Lady René and Lady Dodó, together with the Sudtipos foundry.
She is the author and co-author of several illustrated books and her work is part of the permanent design collection of the Museum of Modern Art of Buenos Aires. Currently, she gives lectures and workshops in various countries.
- 99% positive reviews (941)
- 13,606 students
- 20 lessons (3h 22m)
- 28 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
