Product Design: Put a Price on Your Creations
New product development schedule
A course by Emiliano Godoy , Industrial Designer
About the video: New product development schedule
Overview
“Each segment has its own seasonality, or rhythm, for new product development. A fashion brand, for example, may have a launch and a new collection each season, with the expectation of replacing it almost entirely each season. The calendar for the development and launch of new products is different for each segment, and it is important to define what pace your brand will follow, since this determines investment amounts, amortization per product, etc. While it is common for a new brand to have a different pace than the industry at the start, it will eventually adjust, in most cases, to the seasonality of its segment.”
In this video lesson Emiliano Godoy addresses the topic: New product development schedule, which is part of the Domestika online course: Product Design: Put a Price on Your Creations. Learn the tools to control costs, set prices, and monetize your work in order to launch your product to the market.
Partial transcription of the video
“New product development schedule Something that you must define when making the matrix of your products, when defining what your company and your brand will be like, is what will be its seasonality, what will be the development schedule for new products. This is usually dictated by the industry you go to. If you are developing a fashion brand, you probably get releases with every season, spring Summer Fall Winter. You will have a seasonality that is dictated and what the consumer expects from a fashion brand. If it were a furniture brand, the thing is different, your releases are probably a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Put a Price on Your Creations
-
Category
Marketing & Business -
Areas
Business, Creative Consulting, Design, Design Management, Marketing, Portfolio Development, Product Design
Emiliano Godoy
A course by Emiliano Godoy
Born in Mexico, Emiliano Godoy studied at the Ibero-American University and later the Pratt Institute. He has more than 20 years of experience working on applied sustainability projects with the aim of using design as a tool of positive change for society and the environment.
He is currently a partner at the design company Tuux and at the experimental glass design and manufacturing company Vissio, as well as a member of the Abierto Mexicano de Diseño, an international design festival devoted to celebrating all aspects of design. He has collaborated with brands from around the world including Kikkerland, Urrea, Nouvel, Lamosa, Nike, Comex, Tecnotabla, and Nanimarquina.
He has also taught classes at the Tec de Monterrey, Centro de Diseño Cine y Televisión, UNAM, Pratt Institute, and the Ibero-American University. Of all his work, his most prized pieces are those included in the permanent collections at the MoMA in New York, the Franz Mayer Museum in Mexico City, and the Cooper Hewitt Smithsonian Design Museum.
- 99% positive reviews (108)
- 2,998 students
- 15 lessons (2h 25m)
- 28 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
