Product Design: Put a Price on Your Creations
Value chain
A course by Emiliano Godoy , Industrial Designer
About the video: Value chain
Overview
“A value chain describes all the stages in the launch of a product, what activities happen in each one, and what actors appear in each one. You as an entrepreneur of a creative industry will surely be present in many stages, but you will play different roles. You will learn in detail what are the appropriate criteria to evaluate each stage. ”
In this video lesson Emiliano Godoy addresses the topic: Value chain, which is part of the Domestika online course: Product Design: Put a Price on Your Creations. Learn the tools to control costs, set prices, and monetize your work in order to launch your product to the market.
Partial transcription of the video
“Value chain Now let's work in understanding how our work is part of a larger chain. I will explain what a value chain is, because sometimes we designers work in isolation thinking that we are completely free and we use our creativity and innovation to generate new things. However, that is not really an isolation, we are part of a larger chain that has many stages and at each stage there are different objectives. The design stage affects everything that comes after and would have to respond to what came before, That is why I am interested in knowing the value chain. There are many ways to ta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Put a Price on Your Creations
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design, Design Management, Marketing, Portfolio Development, Product Design
Emiliano Godoy
A course by Emiliano Godoy
Born in Mexico, Emiliano Godoy studied at the Ibero-American University and later the Pratt Institute. He has more than 20 years of experience working on applied sustainability projects with the aim of using design as a tool of positive change for society and the environment.
He is currently a partner at the design company Tuux and at the experimental glass design and manufacturing company Vissio, as well as a member of the Abierto Mexicano de Diseño, an international design festival devoted to celebrating all aspects of design. He has collaborated with brands from around the world including Kikkerland, Urrea, Nouvel, Lamosa, Nike, Comex, Tecnotabla, and Nanimarquina.
He has also taught classes at the Tec de Monterrey, Centro de Diseño Cine y Televisión, UNAM, Pratt Institute, and the Ibero-American University. Of all his work, his most prized pieces are those included in the permanent collections at the MoMA in New York, the Franz Mayer Museum in Mexico City, and the Cooper Hewitt Smithsonian Design Museum.
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- 15 lessons (2h 25m)
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- Level: Beginner
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