Product Design: Put a Price on Your Creations
Benchmarking products
A course by Emiliano Godoy , Industrial Designer
About the video: Benchmarking products
Overview
“An important point when designing a product is to know at what price we intend to sell it, and how this compares to existing products on the market in the same category and for the same segment. For this, a useful tool is comparative evaluation, or benchmarking. You will see how to do a simple comparative evaluation of products similar to the one you designed in order to determine the sale price at which you should offer it. ”
In this video lesson Emiliano Godoy addresses the topic: Benchmarking products, which is part of the Domestika online course: Product Design: Put a Price on Your Creations. Learn the tools to control costs, set prices, and monetize your work in order to launch your product to the market.
Partial transcription of the video
“Benchmarking products Let's see how to benchmark products, a "benchmarking", which is, broadly speaking, understand what is happening in the market with the product category that we are trying to design or develop. In the product benchmarking we will discover many things, but there are some points in particular that are perhaps the most important. Number one is at what price level these products are sold. Perhaps the most important thing of the whole course is to understand that the sale price is not defined for how much it costs to make things. How much does it cost to make something it's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Put a Price on Your Creations
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design, Design Management, Marketing, Portfolio Development, Product Design
Emiliano Godoy
A course by Emiliano Godoy
Born in Mexico, Emiliano Godoy studied at the Ibero-American University and later the Pratt Institute. He has more than 20 years of experience working on applied sustainability projects with the aim of using design as a tool of positive change for society and the environment.
He is currently a partner at the design company Tuux and at the experimental glass design and manufacturing company Vissio, as well as a member of the Abierto Mexicano de Diseño, an international design festival devoted to celebrating all aspects of design. He has collaborated with brands from around the world including Kikkerland, Urrea, Nouvel, Lamosa, Nike, Comex, Tecnotabla, and Nanimarquina.
He has also taught classes at the Tec de Monterrey, Centro de Diseño Cine y Televisión, UNAM, Pratt Institute, and the Ibero-American University. Of all his work, his most prized pieces are those included in the permanent collections at the MoMA in New York, the Franz Mayer Museum in Mexico City, and the Cooper Hewitt Smithsonian Design Museum.
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