Product Design: Put a Price on Your Creations
Product Matrix
A course by Emiliano Godoy , Industrial Designer
About the video: Product Matrix
Overview
“Most of the products are part of a larger collection or family of objects. These families or groups are organized in a matrix that describes the products according to their use or sales category, and explains in which categories there are more than one design option, as well as different options for each one, as they may be different. colors or materials. In other words, it is a matrix that has three axes: category, diversity and depth. ”
In this video lesson Emiliano Godoy addresses the topic: Product Matrix, which is part of the Domestika online course: Product Design: Put a Price on Your Creations. Learn the tools to control costs, set prices, and monetize your work in order to launch your product to the market.
Partial transcription of the video
“Product Matrix Now we will talk about the product matrix, how they are made and how they are composed. When the products are part of a family or a group, we call that an array, a collection, and understand how to assemble this matrix helps us understand how we will develop those products and what role they play within our brand or project. I have an example from Carl Hansen Son, a company that makes furniture by Hans Wegner, Kaare Klint and many of the great Danish and Scandinavian designers. In this brand we see a catalog that has many of these products with a great photograph and some ver...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Put a Price on Your Creations
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design, Design Management, Marketing, Portfolio Development, Product Design
Emiliano Godoy
A course by Emiliano Godoy
Born in Mexico, Emiliano Godoy studied at the Ibero-American University and later the Pratt Institute. He has more than 20 years of experience working on applied sustainability projects with the aim of using design as a tool of positive change for society and the environment.
He is currently a partner at the design company Tuux and at the experimental glass design and manufacturing company Vissio, as well as a member of the Abierto Mexicano de Diseño, an international design festival devoted to celebrating all aspects of design. He has collaborated with brands from around the world including Kikkerland, Urrea, Nouvel, Lamosa, Nike, Comex, Tecnotabla, and Nanimarquina.
He has also taught classes at the Tec de Monterrey, Centro de Diseño Cine y Televisión, UNAM, Pratt Institute, and the Ibero-American University. Of all his work, his most prized pieces are those included in the permanent collections at the MoMA in New York, the Franz Mayer Museum in Mexico City, and the Cooper Hewitt Smithsonian Design Museum.
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