Learn to mix the ingredients in order to create a delicious branding
In this course, Orlando Portillo, creative director and founder of Estudio Yeyé, will guide you through the universe of branding, exploring different dimensions to shape a brand paying attention not only to the visual aspect, but also to its meaning.
Taking the development of a branding project for a restaurant as an excuse, you will learn to cook all the ingredients that make up the identity of a brand and season them with great doses of passion following the methodology and way of work of Estudio Yeyé, so that the result is a real success outside and inside the kitchen.
What's included in this course?
You will start knowing the professional career and the work of Estudio Yeyé and you will discover why they have specialized in branding for restaurants. You will also deepen your influences, knowing what feeds your creative spirit.
Next, Orlando Portillo will show you how to interpret a brief, decoding the identity and the needs of the client to transform them into attractive ideas.
It will be then when you have the necessary ingredients to put your hands in the dough and start to build a visual code that will serve as a guide when it comes to shaping your project.
Finally, Orlando Portillo will give you the guidelines to present your project correctly and have a delicious appearance.
What is this course project?
You will put into practice the concepts and techniques learned in this course by creating a branding project for a restaurant or any other project you want.
Who is it aimed at?
This course is aimed at illustrators, designers, art directors of any level and anyone with a good appetite for branding.
You will need to have basic knowledge of Photoshop, desire to experiment and break the rules of design.
With regard to materials, only pencil and paper are needed for sketching and a computer with Photoshop.
This is what Domestika courses are like
Learn at your own pace
Enjoy learning from home without a set schedule. You set your own timetable.
Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
Learn from the best
Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
More than 1M creatives and growing. Domestika is the place to share and learn what you love.
Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription
Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
In the climate contrast that is experienced in the city of Chihuahua, Estudio Yeyé explores a different way of facing branding. Estudio Yeyé puts forward beauty in each of its projects, but without leaving aside the intellectual side: a good design must, above all, solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, worked for major brands such as Discovery Channel, Televisa or Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico and from where it drives his idea that design is an expression of the innate creative capacity of the human being.