Best Seller

Branding in Three Times: Brief, Concept and Visual Creation

A course by Estudio Yeyé
Creative director, illustrator and graphic designer. Chihuahua, Mexico.
On Domestika since 07/29/2017
, Creative director, illustrator and graphic designer

Learn to mix the ingredients in order to create a delicious branding

  • Best Seller Spanish with subtitles in English
  • 97% Positive reviews (367)
  • 5457 students
Branding in Three Times: Brief, Concept and Visual Creation

Learn to mix the ingredients in order to create a delicious branding


Spanish with subtitles in English
  • 97% Positive reviews (367)
  • 5457 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (3h 6m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever


In this course, Orlando Portillo, creative director and founder of Estudio Yeyé, will guide you through the universe of branding, exploring different dimensions to shape a brand paying attention not only to the visual aspect, but also to its meaning.

Taking the development of a branding project for a restaurant as an excuse, you will learn to cook all the ingredients that make up the identity of a brand and season them with great doses of passion following the methodology and way of work of Estudio Yeyé, so that the result is a real success outside and inside the kitchen.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The anti-scientific method (The how of what)
  • U3
    U3. Caught red handed! (The proposals)
  • U4
    U4. Brand Applications, Art Direction and Activation
  • FP
    FP Final project
View details

You will start knowing the professional career and the work of Estudio Yeyé and you will discover why they have specialized in branding for restaurants. You will also deepen your influences, knowing what feeds your creative spirit.

Next, Orlando Portillo will show you how to interpret a brief, decoding the identity and the needs of the client to transform them into attractive ideas.

It will be then when you have the necessary ingredients to put your hands in the dough and start to build a visual code that will serve as a guide when it comes to shaping your project.

Finally, Orlando Portillo will give you the guidelines to present your project correctly and have a delicious appearance.

What is this course's project?

You will put into practice the concepts and techniques learned in this course by creating a branding project for a restaurant or any other project you want.

Projects by course students

Who is it for?

This course is aimed at illustrators, designers, art directors of any level and anyone with a good appetite for branding.

What you need

You will need to have basic knowledge of Photoshop, desire to experiment and break the rules of design.

With regard to materials, only pencil and paper are needed for sketching and a computer with Photoshop.


Reviews

5457 Students
367 Reviews
97% Positive ratings
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Estudio Yeyé

A course by Estudio Yeyé

TeacherPro
Creative director, illustrator and graphic designer

In the climate contrast that is experienced in the city of Chihuahua, Estudio Yeyé explores a different way of facing branding. Estudio Yeyé puts forward beauty in each of its projects, but without leaving aside the intellectual side: a good design must, above all, solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, worked for major brands such as Discovery Channel, Televisa or Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico and from where it drives his idea that design is an expression of the innate creative capacity of the human being.


Contents

  • U1

    Introduction

    • Presentation
    • Brain: Design and Visual Culture
  • U2

    The anti-scientific method (The how of what)

    • Project Brief
    • Fun / dation (Our work code)
    • Cult of Culture - Part I
    • Cult of Culture - Part II
    • The Frankenstein: how to humanize our proposal
  • U3

    Caught red handed! (The proposals)

    • The Pitch
    • Selection and second round - Part I
    • Selection and second round - Part II
    • Creating the brand guidelines (Our Brandbook)
  • U4

    Brand Applications, Art Direction and Activation

    • Which applications are the right ones for this project?
    • Present the new brand (production)
    • Present the new brand (post-production)
    • The table is served (The dessert)
  • FP

    Final project

    • Illustrating the branding

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Branding in Three Times: Brief, Concept and Visual Creation. A Design course by Estudio Yeyé Best Seller

Branding in Three Times: Brief, Concept and Visual Creation

A course by Estudio Yeyé
Creative director, illustrator and graphic designer. Chihuahua, Mexico.
On Domestika since 07/29/2017
  • 97% Positive reviews (367)
  • 5457 students