Dynamic Design: Introduction to Flexible Visual Identities

A course by Martin Lorenz
Graphic Designer. Hamburg, Germany.
Joined April 2020
, Graphic Designer

Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems

  • German with subtitles in English
  • 95% positive reviews (63)
  • 1445 students

Learn to create visual identities with elements that work as their own language and explore the potential of dynamic systems

In this online course, Martin Lorenz teaches you how to design flexible systems for visual identities step by step. For more than 20 years, the graphic designer, communicologist, and cofounder of TwoPoints.Net has been developing visual languages that always respond to new requirements, contexts, and content. Through his work he has carved out a new design paradigm known as "flexible visual systems."

With Martin's help, learn how to devise visual identities adapted to all kinds of formats. Discover the theoretical foundations of this creative process and develop a design manual to present your project.

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What will you learn in this online course?

11 lessons & 17 downloads

Paradigm Shift in Design
7 minutes, 17 seconds
Changing Working Methods
2 minutes, 1 second
Briefing
5 minutes, 42 seconds
Visual Parameters
2 minutes, 27 seconds
Research
3 minutes, 42 seconds
Visual System
15 minutes, 21 seconds
German with subtitles in English
  • 95% positive reviews (63)
  • 1445 students
  • 11 lessons (1h 4m)
  • 17 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: German
  • German, Spanish, English, Portuguese, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a flexible system for the visual identity of a company, an organization, an event, or a product of your choice.

Who is this online course for?

Anyone who wants to explore how to design a modern visual identity.

Requirements and materials

Basic knowledge of Illustrator and Photoshop would be useful.

For your final project, you need to have access to both programs.


Reviews

1445 Students
63 Reviews
95% Positive ratings
  • More reviews

Martin Lorenz

A course by Martin Lorenz

Teacher Plus
Graphic Designer

Martin Lorenz is a graphic and communication designer from Hannover, Germany. In his book Flexible Visual Systems, he concentrates his 10 years of research at the University of Barcelona, his 20 years working in the development of visual systems, and his 18 years teaching in more than a dozen design schools across Europe.

He is cofounder of the design studio TwoPoints.Net, which has collaborated with clients such as Nike, ESPN, UNIQLO, Bershka, Harvard, and MIT Media Lab from its offices in Hamburg and Barcelona. He is also coauthor of several publications by Viction:ary, Gestalten, and Actar. He teaches at Elisava, Barcelona and at the Royal Academy of Fine Arts in The Hague, as well as at conferences and workshops.


Content

  • U1

    Introduction

    • About Me
    • Inspirations
  • U2

    Development of Visual Identities

    • Paradigm Shift in Design
    • Changing Working Methods
    • Briefing
  • U3

    Design

    • Visual Parameters
    • Research
    • Visual System
  • U4

    Postprocessing

    • What Is a Design Manual?
    • Mockups and Presentations
    • This Course Was Just the Beginning
  • FP

    Final project

    • Dynamic Design: Introduction to Flexible Visual Identities

What to expect from a Domestika course

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

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Dynamic Design: Introduction to Flexible Visual Identities. Design course by Martin Lorenz

Dynamic Design: Introduction to Flexible Visual Identities

A course by Martin Lorenz
Graphic Designer. Hamburg, Germany.
Joined April 2020
  • 95% positive reviews (63)
  • 1445 students