Animated Lettering for Advertising Using Procreate
Variations and adjustments 1
A course by Eduardo Mejía , Graphic Designer
About the video: Variations and adjustments 1
Overview
“In this lesson, we will explore variations in our structure. I will begin to define the final shape of the letters and the composition. I will explain to you how to find the balance between form and background, proportions, shape, legibility, weight, contrast, letter terminals and optical adjustments.”
In this video lesson Eduardo Mejía addresses the topic: Variations and adjustments 1, which is part of the Domestika online course: Animated Lettering for Advertising Using Procreate. Create striking animated lettering projects to promote your portfolio or your clients' projects.
Partial transcription of the video
“Variations and adjustments We have already emptied the general composition and started to define some details. Now we will try some variants, ornaments or flourishes that we can add in our composition. We will make some optical adjustments, be it letter thickness, width, space between letters, kerning or line spacing. To finish, we will duplicate our document and we will prepare to cheer him on. Let's go to work. So far we have done a general layout without paying much attention to details, drawings or figures. Now is the time to start polishing the project. For this I will help myself with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Animated Lettering for Advertising Using Procreate
-
Category
3D & Animation, Calligraphy & Typography -
Software
iMovie, Procreate -
Areas
Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography
Eduardo Mejía
A course by Eduardo Mejía
After graduating with a degree in graphic design from the University of Guadalajara in 2016, Eduardo Mejía launched his career as a freelance artist to pursue his dream of applying the art of letters to design. Since then, he has become an expert in lettering and specializes in brand and logo design. He uses his expertise to guide his clients and help them build their business or brand.
Over the course of his career, his work has focused heavily on the gastronomy sector including projects for different tequila and spirit companies as well as cafés. He has also collaborated with visual artists and has clients in the US, Mexico, Panama, Argentina, Spain. When he’s not designing, he travels to different cities in Mexico to share his knowledge giving workshops and talks.
- 100% positive reviews (92)
- 2,357 students
- 17 lessons (2h 52m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
iMovie
Procreate
