Animated Lettering for Advertising Using Procreate

Basic principles of lettering

A course by Eduardo Mejía , Graphic Designer

100% positive reviews (92)

2,357 students

Audio: Spanish

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About the video: Basic principles of lettering

Overview

“To start, I'll give you a brief introduction / review of lettering: terminology, drawing tools, letter anatomy, personality, and ductus.”

In this video lesson Eduardo Mejía addresses the topic: Basic principles of lettering, which is part of the Domestika online course: Animated Lettering for Advertising Using Procreate. Create striking animated lettering projects to promote your portfolio or your clients' projects.

Partial transcription of the video

“Basic principles of lettering In the previous unit I told you about myself, I shared my influences and I explained to you what we will do in the course. Now I will give you an introduction to the world of lettering. While it might seem similar, there is a big difference between calligraphy and lettering. Calligraphy is writing the letters and lettering is drawing the letters. Next I am going to give you some examples. There are several tools for making calligraphy and lettering. I share with you some of my favorites. The first of these is the mechanical pencil or pen. A very similar variant...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Lettering for Advertising Using Procreate

Level: Beginner
100% positive reviews (92)
2357 students
4 units
17 lessons (2h 52m)
10 downloads

Category
3D & Animation, Calligraphy & Typography
Software
iMovie, Procreate
Areas
Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography

Eduardo Mejía

A course by Eduardo Mejía

Teacher Plus

Graphic Designer

After graduating with a degree in graphic design from the University of Guadalajara in 2016, Eduardo Mejía launched his career as a freelance artist to pursue his dream of applying the art of letters to design. Since then, he has become an expert in lettering and specializes in brand and logo design. He uses his expertise to guide his clients and help them build their business or brand.

Over the course of his career, his work has focused heavily on the gastronomy sector including projects for different tequila and spirit companies as well as cafés. He has also collaborated with visual artists and has clients in the US, Mexico, Panama, Argentina, Spain. When he’s not designing, he travels to different cities in Mexico to share his knowledge giving workshops and talks.