Animated Lettering for Advertising Using Procreate

Composition techniques 2

A course by Eduardo Mejía , Graphic Designer

100% positive reviews (92)

2,357 students

Audio: Spanish

· · · · · · ·

About the video: Composition techniques 2

Overview

“In this second part of the lesson I will begin by explaining the compositional aspects to you.”

In this video lesson Eduardo Mejía addresses the topic: Composition techniques 2, which is part of the Domestika online course: Animated Lettering for Advertising Using Procreate. Create striking animated lettering projects to promote your portfolio or your clients' projects.

Partial transcription of the video

“Composition techniques Before drawing and releasing your hand, we are going to see aspects of the composition that will help you a lot. I want to start taking into account the packaging or the box where you will build your word or phrase. It can be a rectangle like this, something a little more horizontal or vertical, you could even play with different sizes for a word that has more importance within the sentence or one that has less. Remember that not everything has to be horizontal, you could play with the tilt of the baseline and make it a little or more noticeable. Even thinking that it...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Lettering for Advertising Using Procreate

Level: Beginner
100% positive reviews (92)
2357 students
4 units
17 lessons (2h 52m)
10 downloads

Category
3D & Animation, Calligraphy & Typography
Software
iMovie, Procreate
Areas
Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography

Eduardo Mejía

A course by Eduardo Mejía

Teacher Plus

Graphic Designer

After graduating with a degree in graphic design from the University of Guadalajara in 2016, Eduardo Mejía launched his career as a freelance artist to pursue his dream of applying the art of letters to design. Since then, he has become an expert in lettering and specializes in brand and logo design. He uses his expertise to guide his clients and help them build their business or brand.

Over the course of his career, his work has focused heavily on the gastronomy sector including projects for different tequila and spirit companies as well as cafés. He has also collaborated with visual artists and has clients in the US, Mexico, Panama, Argentina, Spain. When he’s not designing, he travels to different cities in Mexico to share his knowledge giving workshops and talks.