Animated Lettering for Advertising Using Procreate

Animated Lettering for Advertising Using Procreate

“I want to thank you for the trust and time you invested learning animated lettering techniques with Procreate with me. This course aims to be the introduction to a world of possibilities and the beginning of what I hope is a new opportunity to continue exploring, growing and useful for you, your projects and your clients. For me it is important to always be curious about what I do and how I carry it out, and although paper and pencil, or a scouting to another past era can allow us to differentiate ourselves from the average today, recognize opportunities or be interested in what is new it can add a lot of value to our creative arsenal. In this course I decided to carry out the project as a promotion to my branding studio to demonstrate the promotional or commercial value that may be behind our work. It was then, that I conceived the idea of making a piece of lettering with my basic slogan, and applying the creative criteria that could best work for me and could convince me the most as I was my own client. Therefore, get your ideas out, be your own client and do a different project from mine. Prepare your project as if you had a real client. Likewise, I leave you some topics so that you also take them into account: • Before starting to sketch it is important to spend some time observing and gathering inspiration and influences that we can gather from our environment and different media outside the internet, in order to help us conceive something that can stand out from the media, discerning what works and also be true to our stamp or style. • Having found the course, you can begin to explore quick sketches to drop ideas on our canvas without going into detail, avoiding closing ourselves to more possibilities that can produce a better result. And little by little, make the decision of the general composition, the emptying of the design and begin to define decisions and details, taking into account that they will impact even when we move on to animate our project. • It is shocking to see how movement gives a new air and life to lettering, how it can affect the perception, tone and personality of our piece as we encourage it, and how we can even reinforce it with audiovisual material.

Don't think about becoming an expert or a professional and proudly wear your amateurism (your heart, your love) in your buttonhole. Share what you like, and people who like the same things will find you. Austin Kleon

I share some parts of my project: I look forward to seeing what you achieve with this course and encourage you to share it with me and the world. To do this, click on "Create your project" and remember to share both the final result of your lettering and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. If you have doubts, I will be in the forum to solve them as soon as possible. I also invite you to interact with your colleagues. After all, we can benefit a lot from the opinion of our colleagues. See you on the forum! ”

Partial transcription of the video

“Final project Congratulations, we have reached the end of our course. I hope you enjoyed and learned what is necessary to complete your animated lettering project. Remember that you can finish the final project doing only the lettering animation or taking your project further taking into account the advice I gave you in the post-production unit. I invite you to continue practicing this discipline exploring different styles, trying new forms of animation, and may you never stop appreciating the letters around you. Travel, explore, meet new places and people, apply that inspiration to your wo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Animated Lettering for Advertising Using Procreate

• Level: Beginner
• 100% positive reviews (93)
• 2419 students
• 4 units
• 17 lessons (2h 52m)
• 10 downloads

• Category

  3D & Animation, Calligraphy & Typography

• Software

  iMovie, Procreate

• Areas

  Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography