Animated Lettering for Advertising Using Procreate
Mood board
A course by Eduardo Mejía , Graphic Designer
About the video: Mood board
Overview
“We are almost ready to start work. Next, I will choose the phrase I will work with, explore and seek inspiration from different media, and compile the type styles that I will use in my composition.”
In this video lesson Eduardo Mejía addresses the topic: Mood board, which is part of the Domestika online course: Animated Lettering for Advertising Using Procreate. Create striking animated lettering projects to promote your portfolio or your clients' projects.
Partial transcription of the video
“Mood board Before we saw details of different alphabets and composition techniques, now I will collect different references for our project, and I will tell you what is the phrase that I am going to work on. You can choose any word or phrase, just consider the complexity of the piece you will work and the end that you are going to give it. Let's go to work. I want to share with you the phrase I chose, which is my brand's slogan. Before reviewing the visual inspiration I collected, it is important to highlight some points. For me a mood board it is a board or a set of inspiration, references...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Animated Lettering for Advertising Using Procreate
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Category
3D & Animation, Calligraphy & Typography -
Software
iMovie, Procreate -
Areas
Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography
Eduardo Mejía
A course by Eduardo Mejía
After graduating with a degree in graphic design from the University of Guadalajara in 2016, Eduardo Mejía launched his career as a freelance artist to pursue his dream of applying the art of letters to design. Since then, he has become an expert in lettering and specializes in brand and logo design. He uses his expertise to guide his clients and help them build their business or brand.
Over the course of his career, his work has focused heavily on the gastronomy sector including projects for different tequila and spirit companies as well as cafés. He has also collaborated with visual artists and has clients in the US, Mexico, Panama, Argentina, Spain. When he’s not designing, he travels to different cities in Mexico to share his knowledge giving workshops and talks.
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- 2,357 students
- 17 lessons (2h 52m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
iMovie
Procreate
