Animated Lettering for Advertising Using Procreate
Composition techniques 1
A course by Eduardo Mejía , Graphic Designer
About the video: Composition techniques 1
Overview
“From the blank page to the final work. I will tell you about the personality of the letters and how to communicate a message and reinforce it visually. You will see how to conceptualize and compose a piece and you will know hierarchies and the spacing of elements. Finally, we will explore different styles and combinations.”
In this video lesson Eduardo Mejía addresses the topic: Composition techniques 1, which is part of the Domestika online course: Animated Lettering for Advertising Using Procreate. Create striking animated lettering projects to promote your portfolio or your clients' projects.
Partial transcription of the video
“Composition techniques Before we saw the differences between calligraphy and lettering, We went over some tools and I gave you some recommendations. In this lesson we will delve deeper into the theory. I will tell you about the evolution of the alphabet, we will see the parts of the letter and we will delve into references of calligraphy, typography, and a bit of compositional techniques. Go for it. We will enter the iPad to review the evolution of the characters, the anatomy or parts of the letter, terminology and various aspects that will help us later in the course. I want to start by sh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Animated Lettering for Advertising Using Procreate
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Category
3D & Animation, Calligraphy & Typography -
Software
iMovie, Procreate -
Areas
Animation, Calligraphy, Digital Lettering, Lettering, Photography Post-production, Typography
Eduardo Mejía
A course by Eduardo Mejía
After graduating with a degree in graphic design from the University of Guadalajara in 2016, Eduardo Mejía launched his career as a freelance artist to pursue his dream of applying the art of letters to design. Since then, he has become an expert in lettering and specializes in brand and logo design. He uses his expertise to guide his clients and help them build their business or brand.
Over the course of his career, his work has focused heavily on the gastronomy sector including projects for different tequila and spirit companies as well as cafés. He has also collaborated with visual artists and has clients in the US, Mexico, Panama, Argentina, Spain. When he’s not designing, he travels to different cities in Mexico to share his knowledge giving workshops and talks.
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- 2,357 students
- 17 lessons (2h 52m)
- 21 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
iMovie
Procreate
