Community Management from Scratch
A course by Hana Klokner , Social Media Marketing Specialist
Learn how to build, grow, and maintain a thriving community on social media
Do you want to create a brand that resonates with your audience, capable of generating engaging conversations around your product? Hana Jay Klokner has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations.
In this course, learn how to build an active, vibrant, and engaged community of followers for your brand. By following Hana’s expert advice, discover how to build a strong community management strategy from scratch, seeing how to apply everything you learn along the way with Hana’s case study to ensure you build a thriving community around your brand.
What will you learn in this online course?
21 lessons & 24 downloads
- 99% positive reviews (271)
- 10,478 students
- 21 lessons (4h 1m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Build a community management strategy based on the goals you develop throughout the course, seeing all the activities you need to reach your goals and build a solid relationship with your audience.
Projects by course students
Who is this online course for?
This course is for anyone interested in growing a brand, as well as for business owners, social media managers, marketers, and all those who want to improve their personal branding.
Requirements and materials
You’ll need an intermediate level in the use of Instagram, Facebook, and Twitter, and to be actively engaged in at least one of the three. Good communication skills are also required, as well as a basic understanding of your brand’s audience and community.⠀⠀⠀
As for materials, you will need a computer.
Reviews
Hana Klokner
A course by Hana Klokner
Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
Content
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U1
Introduction
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About Me
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Influences
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What We Will Do in the Course?
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U2
Community Management 101
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What is Community Management
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Introducing the Case Study: Tarsila Kruse 1
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Introducing the Case Study: Tarsila Kruse 2
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What’s Going On In The World Of Social Media
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Setting Goals
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Measuring Results - The Key To Success 1
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Measuring Results - The Key To Success 2
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U3
From Foundation to a Thriving Community
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Choosing the Right Platform for Community Management
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Target Audience 1
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Target Audience 2
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Social Listening
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Brand Voice and Tone
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Moderation
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Engagement: Techniques for Social Proof 1
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Engagement: Techniques for Social Proof 2
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U4
Community Management: Best Practices
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Developing a Community Management Strategy
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Community Management Dos and Don’ts
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Team Roles in Social Media Marketing
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FP
Final project
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Community Management Fundamentals
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for intermediate learners who have basic knowledge of social media and want to deepen their skills in community management and strategy development.
You should have a foundational understanding of social media platforms and basic content creation skills. Prior experience managing online communities or social media accounts is helpful but not required.
You’ll learn how to research audiences, craft brand voice, set and track KPIs, develop community management strategies, handle feedback, and build engaged online communities across platforms like Instagram, Facebook, and Twitter.
The course covers hashtag research, audience analysis, content planning, measuring engagement, managing feedback, brand messaging, personal branding, and building brand advocacy on social platforms.
Yes, you’ll learn best practices for responding to both positive and negative feedback, managing complaints, and protecting brand reputation online.
Yes, the course introduces tools for content creation, scheduling, and analytics, including Canva, Planoly, and platform-specific analytics dashboards.
Absolutely. The course provides actionable frameworks and templates to help you create and execute a tailored community management strategy for your brand or business.
Muy útil. Sobretodo para conocer más sobre esta disciplina y adquirir nuevos conocimientos en el medio digital y creativo.
Un très bon cour, j'ai vraiment apprécié.
Me encanto, yo tengo poco conocimiento sobre el manejo de las redes sociales , pero con todo el conocimiento que nos proporciono Hanna me da una buena base para comenzar, muy buen curso ... saludos Hanna 😘👌Gracias
Magnifique cours !
Je ne suis pas du tout du domaine, je découvre pour une future reconversion et j'ai déjà compris énormément de choses sur le marketing digitale.
Le cours est très bien construit, très complet, très compréhensif même quand on vient d'un autre secteur!
Merci beaucoup Hanna pour cette qualité ! une vraie professionnelle, passionnée par s j'espère me lancer très bientôt !
Hasta ahorita me está gustando, es buen curso para tener la noción básica.