Instagram: Contests, Giveaways, UGC, and Other Tactics
A course by Núria MañéConsultant and speaker on AI applied to communication and digital marketing
A course by Núria Mañé, Consultant and speaker on AI applied to communication and digital marketing
Reach your objectives on IG with an effective strategy
Designing a strategy is fundamental to achieving tangible results for your brand or business, and consultant Núria Mañé is an expert in the field, having created digital strategies for clients from all sectors. She currently guides and advises large companies, SMEs, entrepreneurs, agencies, startups, and many other professionals.
In this course, Núria will teach you how to define an Instagram strategy through contests, raffles, and other tactical actions for your profile or your clients’. These types of actions are very common to promote your brand or project and gain visibility and even followers. You will learn how to conduct a contest or sweepstakes step by step and how to apply it to your profile.
If you want to broaden your knowledge in digital marketing, Núria has two other complementary courses on Domestika that may interest you: Communication Strategy for Social Media and LinkedIn: Build your Personal Brand.
What will you learn in this online course?
20 lessons & 29 downloads
What will we do in the course?
1 minute, 23 seconds
Point
12 minutes, 5 seconds
Define your goals
4 minutes, 43 seconds
Define your audiences
9 minutes, 16 seconds
Raffles
9 minutes, 33 seconds
Contests
4 minutes, 3 seconds
What's included in this course?
To begin with, Núria talks about how she began in her profession, what exactly her work consists of, and what her influences are.
In the second unit, she shows you the first steps of the strategy: analyzing competitors and references, and defining your objectives and audience. In addition, she provides you with great resources that are sure to be very useful.
In the third unit, learn about the main features and types of draws, contests, user-generated content, and other actions you can pursue on Instagram to achieve your goals. See the advantages and disadvantages of these formats and some legal considerations.
In the fourth unit, learn the mechanics of each action and everything you need to know to design a contest or sweepstakes on Instagram. See how to define the prize and the conditions to participate, which you will have to make clear on the terms and conditions and other considerations around the creation and use of hashtags. In addition, learn how to schedule and budget your actions.
Finally, Núria shares with you some considerations about the images and texts, looking at some design tools for non-designers so that you can make your post of the action. See how to promote it and also how to evaluate the results.
What is this course's project?
Design your own strategy to carry out a tactical action—sweepstakes, contest, or other action—for your Instagram profile, or your clients’.
Projects by course students
Who is this online course for?
For anyone who wants to improve their results on Instagram through contests, raffles, and other actions, as well as for professionals who want to update themselves and learn how to design a strategy on Instagram for their clients.
Requirements and materials
You'll need basic knowledge of Instagram management, plus a mobile device with the Instagram app installed, a computer or tablet with a word processor, and of course an Internet connection.
Reviews
- trainieriPLUS6 months ago
Os cursos da Núria, são muito didáticos e de fácil entendimento.
- 8 months ago
Excelente. Me encanta Núria. Es muy detalista.
- 10 months ago
fantástico...um curso que te permite abrir caminho para o mundo das contas empresariais nas redes sociais, com uma linguagem muito acessível.
- 1 year ago
Me gusta la forma que la maestra explica
- 2 years ago
muy didáctico excelente contenido.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
First steps of the strategy
- Point
- Define your goals
- Define your audiences
- U3
Types of actions on Instagram
- Raffles
- Contests
- User Generated Content (UGC)
- Other actions
- U4
Mechanics of action
- Definition of the action and legal bases
- Use of hashtags
- Tools to conduct contests and raffles 1
- Tools for conducting contests and giveaways 2
- Calendar
- Budget
- U5
Production, dissemination and evaluation
- Design tools
- How to promote the action
- How to evaluate action 1
- How to evaluate action 2
- FP
Final project
- Instagram: Contests, Giveaways, and Other Strategic Actions
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
To organize a giveaway on Instagram, you need to set clear goals, establish legal terms, choose a format (comments, hashtags, or sign-ups), promote the event, and use tools to pick winners and track results.
You must write clear legal terms, comply with your country’s regulations, inform participants about data use, and ensure transparency in winner selection.
Yes, the course is designed for those with intermediate knowledge but also covers basics, so you can follow along even without prior experience.
The course recommends tools for selecting winners, filtering participants, and monitoring results, such as giveaway apps, contest management platforms, and Instagram analytics tools.
You’ll learn how to design effective giveaways and contests, set goals, segment your audience, meet legal requirements, create legal terms, and use digital tools to measure and analyze results.
It’s not mandatory, but having a business account is recommended to access advanced stats and promotional tools that make managing giveaways and contests easier.
You’ll discover strategies like partnering with others, using effective hashtags, encouraging interaction, and leveraging user-generated content to increase visibility and engagement.