Instagram: Contests, Giveaways, UGC, and Other Tactics
Define your goals
A course by Núria Mañé , Consultant, Lecturer, and Speaker in Communication and Digital Marketing
Joined January 2012
About the video: Define your goals
Overview
“The first step to start a strategy and design actions on Instagram is to be clear about the goals we want to achieve. In this lesson I will teach you how to define objectives according to the SMART methodology.”
In this video lesson Núria Mañé addresses the topic: Define your goals, which is part of the Domestika online course: Instagram: Contests, Giveaways, UGC, and Other Tactics. Reach your objectives on IG with an effective strategy.
Partial transcription of the video
“Define your goals Once we saw the starting point, we will define the objectives. In this lesson I will show you some of them and I will also explain the SMART methodology to define goals. Let's see it. SMART goals The objectives it is important to define them following the SMART methodology, which means they have to be specific, measurable, achievable, realistic and limited in time. We have to try to make these goals as specific as possible and then we can measure them. Now I will show you some examples of the objectives that we usually find in this type of actions and in general on social ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram: Contests, Giveaways, UGC, and Other Tactics
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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