Instagram: Contests, Giveaways, UGC, and Other Tactics
Define your audiences
A course by Núria Mañé , Consultant, Lecturer, and Speaker in Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the video: Define your audiences
Overview
“In this lesson I will explain how to define your audience by specifying the target and the profiles buyer persona .”
In this video lesson Núria Mañé addresses the topic: Define your audiences, which is part of the Domestika online course: Instagram: Contests, Giveaways, UGC, and Other Tactics. Reach your objectives on IG with an effective strategy.
Partial transcription of the video
“Define your audiences. In this lesson I will teach you how to define audiences. Specifically, we will work with the target and also with the Buyer Persona profile. Let's see how. Target The target is a segment of users that you want to impact, They can potentially be your customers or users of your products and services. At this point we must define the main and secondary targets and I recommend that you segment to the maximum. Because, for example, if you choose a very large population, for example, men and women from 18 to 65 years old, and you don't specify, anything else, it's too broad...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram: Contests, Giveaways, UGC, and Other Tactics
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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- Level: Beginner
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