Instagram: Contests, Giveaways, and Other Tactics

A course by Núria Mañé
Communication and Social Media Strategist Consultant. Barcelona, Spain.
On Domestika since 01/03/2012
, Communication and Social Media Strategist Consultant

Reach your objectives on IG with an effective strategy

  • Spanish with subtitles in English
  • 95% Positive reviews (82)
  • 3615 students
Instagram: Contests, Giveaways, and Other Tactics

Reach your objectives on IG with an effective strategy

Spanish with subtitles in English
  • 95% Positive reviews (82)
  • 3615 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 20 Lessons (3h 29m)
  • Available from the app
  • Spanish, English, Portuguese, German, Italian, French
  • Unlimited access forever

Designing a strategy is fundamental to achieving tangible results for your brand or business, and consultant Núria Mañé is an expert in the field, having created digital strategies for clients from all sectors. She currently guides and advises large companies, SMEs, entrepreneurs, agencies, startups, and many other professionals.

In this course, Núria will teach you how to define an Instagram strategy through contests, raffles, and other tactical actions for your profile or your clients’. These types of actions are very common to promote your brand or project and gain visibility and even followers. You will learn how to conduct a contest or sweepstakes step by step and how to apply it to your profile.

If you want to broaden your knowledge in digital marketing, Núria has two other complementary courses on Domestika that may interest you: Communication Strategy for Social Media and LinkedIn: Build your Personal Brand.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. First steps of the strategy
  • U3
    U3. Types of actions on Instagram
  • U4
    U4. Mechanics of action
  • U5
    U5. Production, dissemination and evaluation
  • FP
    FP Final Project
View details

To begin with, Núria talks about how she began in her profession, what exactly her work consists of, and what her influences are.

In the second unit, she shows you the first steps of the strategy: analyzing competitors and references, and defining your objectives and audience. In addition, she provides you with great resources that are sure to be very useful.

In the third unit, learn about the main features and types of draws, contests, user-generated content, and other actions you can pursue on Instagram to achieve your goals. See the advantages and disadvantages of these formats and some legal considerations.

In the fourth unit, learn the mechanics of each action and everything you need to know to design a contest or sweepstakes on Instagram. See how to define the prize and the conditions to participate, which you will have to make clear on the terms and conditions and other considerations around the creation and use of hashtags. In addition, learn how to schedule and budget your actions.

Finally, Núria shares with you some considerations about the images and texts, looking at some design tools for non-designers so that you can make your post of the action. See how to promote it and also how to evaluate the results.

What is this course's project?

Design your own strategy to carry out a tactical action—sweepstakes, contest, or other action—for your Instagram profile, or your clients’.

Who is it for?

For anyone who wants to improve their results on Instagram through contests, raffles, and other actions, as well as for professionals who want to update themselves and learn how to design a strategy on Instagram for their clients.

What you need

You'll need basic knowledge of Instagram management, plus a mobile device with the Instagram app installed, a computer or tablet with a word processor, and of course an Internet connection.


3615 Students
82 Reviews
95% Positive ratings

Núria Mañé

A course by Núria Mañé

Communication and Social Media Strategist Consultant

Núria Mañé is passionate about communication, creativity, and technology. She studied Political Science at Universitat Autònoma de Barcelona, and then took a 180-degree turn in her life studying Audiovisual Communication at Universitat Oberta de Catalunya.
She has more than 17 years of experience in communication, working with both companies and entrepreneurs, but since 2009 she has been fully dedicated to digital communication, working for Globally as a Social Media Manager, developing social media strategies, and designing PR actions with influencers.

She is currently an independent consultant, teacher of several educational centers, a collaborator with Onda Cero Cataluña since 2013, and a mentor at the Talent Rescuers Program with the Fundació Princesa de Girona (FPdGi).


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    First steps of the strategy

    • Point
    • Define your goals
    • Define your audiences
  • U3

    Types of actions on Instagram

    • Raffles
    • Contests
    • User Generated Content (UGC)
    • Other actions
  • U4

    Mechanics of action

    • Definition of the action and legal bases
    • Use of hashtags
    • Tools to conduct contests and raffles 1
    • Tools for conducting contests and giveaways 2
    • Calendar
    • Budget
  • U5

    Production, dissemination and evaluation

    • Design tools
    • How to promote the action
    • How to evaluate action 1
    • How to evaluate action 2
  • FP

    Final Project

    • Instagram: Contests, Giveaways, and Other Strategic Actions

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Instagram: Contests, Giveaways, and Other Tactics. A Marketing, and Business course by Núria Mañé

Instagram: Contests, Giveaways, and Other Tactics

A course by Núria Mañé
Communication and Social Media Strategist Consultant. Barcelona, Spain.
On Domestika since 01/03/2012
  • 95% Positive reviews (82)
  • 3615 students