The Laws of Visual Perception: Unit, Weight, Balance and Movement
Working method and the laws of visual perception
A course by Pepe Gimeno , Designer, Typographer, and Visual Artist
Learn to compose, balance, and create motion in a piece to achieve full expressivity
- Best seller English, Spanish
- 98% positive reviews (1.7K)
- 34303 students
About the video: Working method and the laws of visual perception
Overview
“In this lesson I give you extensive information about this phase of the method. How matter loses its identity and becomes in form.”
In this video lesson Pepe Gimeno addresses the topic: Working method and the laws of visual perception, which is part of the Domestika online course: The Laws of Visual Perception: Unit, Weight, Balance and Movement. Learn to compose, balance, and create motion in a piece to achieve full expressivity.
Partial transcription of the video
“Methods of working and laws of visual perception After explaining why I think it is important to work with these materials and why I think this type of material is important when working with the principles of perception, I'm going to show you what the work method is; the three fundamental concepts of the method I use. And for this, we have moved to the workshop, where we are surrounded by this type of material. The first thing that is required when working with this type of material, is to lose the identity of the material. It must lose its name and point of reference. It must be become a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Laws of Visual Perception: Unit, Weight, Balance and Movement
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Category
Design -
Areas
Architecture, Art Direction, Creative Consulting, Editorial Design, Fine Arts, Graphic Design, Set Design
A course by Pepe Gimeno
Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.
He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.
His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.
Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.
In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.
In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.
- 98% positive reviews (1.7K)
- 34303 students
- 16 lessons (3h 10m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
- Level: Beginner
- Unlimited access forever
