The Laws of Visual Perception: Unit, Weight, Balance and Movement
A profession between disciplines
A course by Pepe Gimeno , Designer, Typographer, and Visual Artist
About the video: A profession between disciplines
Overview
“In this lesson I tell you what it meant for me to study at the School of Applied Arts and Artistic Trades of Valencia. Gaps and advantages.”
In this video lesson Pepe Gimeno addresses the topic: A profession between disciplines, which is part of the Domestika online course: The Laws of Visual Perception: Unit, Weight, Balance and Movement. Learn to compose, balance, and create motion in a piece to achieve full expressivity.
Partial transcription of the video
“A profession between disciplines Now I'd like to tell you about how I got into this profession and what graphic design is for me. Graphic design, as I understand it, is a discipline that is halfway between two others, which mixes and fuses, on the one hand, with the disciplines of strategy and concept, such as marketing, communication and advertising, and, on the other hand, with the disciplines that use the principles of visual perception, like illustration, photography and art. This lends a very special profile to the profession. I would almost say that in the face of these disciplines, w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Laws of Visual Perception: Unit, Weight, Balance and Movement
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Category
Design -
Areas
Architecture, Art Direction, Creative Consulting, Editorial Design, Fine Arts, Graphic Design, Set Design
Pepe Gimeno
A course by Pepe Gimeno
Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.
He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.
His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.
Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.
In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.
In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.
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