The Laws of Visual Perception: Unit, Weight, Balance and Movement

Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.

He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.

His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.

Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.

In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.

In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.