The Laws of Visual Perception: Unit, Weight, Balance and Movement
The method, preamble
A course by Pepe Gimeno , Designer, Typographer, and Visual Artist
Learn to compose, balance, and create motion in a piece to achieve full expressivity
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About the video: The method, preamble
Overview
“I tell what my work process is. The advantages of using waste material for these exercises and the possibilities offered by the method to be used in circumstances and materials very different from the one we show.”
In this video lesson Pepe Gimeno addresses the topic: The method, preamble , which is part of the Domestika online course: The Laws of Visual Perception: Unit, Weight, Balance and Movement. Learn to compose, balance, and create motion in a piece to achieve full expressivity.
Partial transcription of the video
“The method, preamble So far we have talked about my professional profile, my personal projects, and my relationship with the waste material. And I think the time has come to explain the reason why it's interesting to work with waste material. Obviously, apart from the ethical reasons and environmental benefits of working with waste material, it is a way of calling out mega consumerism of the society in which we live, it is also a question of redemption for the material itself. On the one hand, the material gets a second chance and doesn't end up in the trash. But apart from the ethical and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Laws of Visual Perception: Unit, Weight, Balance and Movement
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Category
Design -
Areas
Architecture, Art Direction, Creative Consulting, Editorial Design, Fine Arts, Graphic Design, Set Design
A course by Pepe Gimeno
Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.
He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.
His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.
Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.
In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.
In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.
- 98% positive reviews (1.7K)
- 34301 students
- 16 lessons (3h 10m)
- 10 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
- Level: Beginner
- Unlimited access forever
