Best seller

The Laws of Visual Perception: Unit, Weight, Balance and Movement

A course by Pepe Gimeno
Designer, Typographer, and Visual Artist. Valencia, Spain.
Joined October 2014
, Designer, Typographer, and Visual Artist

Learn to compose, balance, and create motion in a piece to achieve full expressivity

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (1.6K)
  • 30488 students

Learn to compose, balance, and create motion in a piece to achieve full expressivity

Pepe Gimeno–designer, typographer, illustrator, photographer, and visual artist–teaches you about the laws of visual perception and how to correctly apply them to achieve full expressivity in all your projects.

He illustrates each law by showing you a series of pieces that he has made from scrap materials. Discover a fascinating approach that, conceptually and formally, lies somewhere between experimental graphics and artwork.

In this course, learn how to overcome project constraints and transform obstacles into the creative engine and driving force behind your graphic proposals and solutions.

By the end of this course, you'll know how to use the laws of perception in a wide variety of creative applications including compositions for posters or illustrations, creating page layouts for a book, arranging different elements on the facade of a building, creating typographic characters, and designing virtually any object.

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What will you learn in this online course?

16 lessons & 10 downloads

First experiences
10 minutes, 2 seconds
Silent spelling
18 minutes, 54 seconds
Diary of a castaway
8 minutes, 32 seconds
The green bag
11 minutes, 32 seconds
The method, preamble
6 minutes, 11 seconds
Spanish with subtitles in English
  • 98% positive reviews (1.6K)
  • 30488 students
  • 16 lessons (3h 10m)
  • 10 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Complete the four basic exercises proposed in the course applying everything you've learned. You are free to choose the medium you wish to work with (poster, illustration, editorial design, sculpture, typography, etc.).

Projects by course students

Who is this online course for?

Designers, architects, illustrators, photographers, artists, and anyone interested in Pepe Gimeno's creative process.

Requirements and materials

No specific knowledge is needed, but artistic sensitivity, analytical skills, and a desire to understand visual processes will help you follow the course.

As for materials, you need a variety of evocative scrap materials, a hard cardboard surface, canvas on a frame or wooden board to arrange your pieces, and white glue to hold them in place.


30488 Students
1630 Reviews
98% Positive ratings

Pepe Gimeno

A course by Pepe Gimeno

Teacher Plus
Designer, Typographer, and Visual Artist

Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.

He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.

His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.

Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.

In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.

In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.


  • U1


    • Professional profile
    • A profession between disciplines
    • Personal projects
  • U2

    My experiences with waste materials

    • First experiences
    • Silent spelling
    • Diary of a castaway
    • The green bag
  • U3

    The method

    • The method, preamble
    • Working method and the laws of visual perception
    • Inspiration sources
  • U4


    • Organize / Unit 1
    • Organize / Unit 2
    • Categorize / Weight
    • Express / Balance
    • Guide / Movement 1
    • Guide / Movement 2
  • FP

    Final project

    • The Laws of Visual Perception: Unit, Weight, Balance and Movement

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
The Laws of Visual Perception: Unit, Weight, Balance and Movement. Design course by Pepe Gimeno Best seller

The Laws of Visual Perception: Unit, Weight, Balance and Movement

A course by Pepe Gimeno
Designer, Typographer, and Visual Artist. Valencia, Spain.
Joined October 2014
  • 98% positive reviews (1.6K)
  • 30488 students