The Laws of Visual Perception: Unit, Weight, Balance and Movement
The green bag
A course by Pepe Gimeno , Designer, Typographer, and Visual Artist
About the video: The green bag
Overview
“In this lesson I explain the reason why I changed my mind and entered into another concept of expression.”
In this video lesson Pepe Gimeno addresses the topic: The green bag, which is part of the Domestika online course: The Laws of Visual Perception: Unit, Weight, Balance and Movement. Learn to compose, balance, and create motion in a piece to achieve full expressivity.
Partial transcription of the video
“At the end of 2013, after working for two or three years... I had the need for more freedom in my work. I stopped working with waste materials, I took a brush and black acrylic paint, and I started doing some exercises. I did it out of necessity, as a kind of detox. This is part of an exhibition of 59 fragments together with The Green Bag, which I'm going to tell you about. Here you can see some of the pieces. Later we will talk about it, and comment on some in detail. At some point, I asked myself "Why in cinema and literature is a piece or an argument sliced and arranged in a different wa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: The Laws of Visual Perception: Unit, Weight, Balance and Movement
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Category
Design -
Areas
Architecture, Art Direction, Creative Consulting, Editorial Design, Fine Arts, Graphic Design, Set Design
Pepe Gimeno
A course by Pepe Gimeno
Throughout his professional career, Pepe Gimeno has carried out projects in the fields of graphic design, typography, and visual arts.
He has earned numerous honors and awards for his work, including six TDC Communication Design Awards from the Type Directors Club of New York, three certificates from the ISTD of the United Kingdom, and the Golden and Platinum Award from Graphis Poster.
His work has been featured in numerous international publications and in exhibitions that have toured Europe, Japan, the United States, China, and South America.
Pepe has collaborated with the Spanish Prime Minister's Office, Roca Sanitario, and the Food and Agriculture Organization of the United Nations.
In his hometown of Valencia, he has designed some of his most emblematic logos such as Les Corts Valencianes, the Valencia Metro, EMT Valencia, and the Palmera de la Comunitat Valenciana.
In addition to his professional work, he has been developing and expanding his discourse with new formal proposals on scrap materials since 2002. His work has been included in projects like Diario de un Náufrago, The green bag, and Grafía Callada, put on display at the Valencian Institute of Modern Art (IVAM) in 2004 and at the Type Directors Club headquarters in New York in 2015.
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- Level: Beginner
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