Free Download: Report Template for Social Media Campaigns

This digital campaign tracking template allows you to study metrics over time

When creating marketing campaigns for social networks, it is essential to monitor results throughout the entire duration of the campaign in order to correct any potential issues and to obtain learnings related to what has and hasn't worked.

Arantxa Beltrán and Guillermo Medina have been working in digital marketing for years, primarily with Google and Facebook Ads campaigns, and beyond mastering various types of ads and the ways they influence user behavior, the pair are also specialists in analyzing and tracking campaign metrics. This template which they've shared with Domestika will help you better manage and understand the metrics generated by your social media campaigns.

All digital marketing campaigns are about obtaining results and, therefore, are governed by metrics or KPI's which you should analyze in order to decide if your actions have been positive for the brand and to evaluate if the campaign been a success in terms of its objective.

This campaign tracking template, designed by Arantxa and Guillermo, allows you to study each metric during any given time, so that you can observe variations over time and see the specific numbers of each KPI.

Click the link below to download a .zip file with the report template in .xlsx format. The file will be in your Downloads folder.

Sign up for the course Google Ads and Facebook Ads from Scratch, in which
Arantxa Beltrán and Guillermo Medina teach you how to create campaigns on Google and Facebook to boost your brand or business.

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