How to Present a Logo to a Client

Follow Quique Ollervides’s advice to ensure your logos make the best impression

After completing a design project for a brand logo, the crucial time will come to present it to the client. As you probably know, this is not always an easy task. Your logo may not be convincing at first glance. It may not look like something the client had already visualized, or they may not understand your idea's power.

Quique Ollervides (@quique_ollervides)–a graphic designer specializing in typography, branding, and identity–shares some tips to use every time you are submitting a logo so that it is met with a positive reaction from the client. In this example, Quique designed a logo for a fictitious restaurant that appeared in Pulp Fiction.

Design a monochromatic sample

Make sure you create a version of the logo in one single value, using solid colors. The graphic elements of the logo need to be very clear when you modify it. Think of a few places you could use it:

- On a marquee

- Printed on the menu

- On a stamp

- Embroidered on a shirt

- On a label

Test it out in different formats

Give the client some ideas of what the logo would look like in a different format. For instance, Quique has applied it to restaurant items and merch.

Think of possible issues

How could you use the logo? See examples below:

- How does it look next to other graphic elements?

- How do different color backgrounds (other than white) affect the logo?

- How would it look on stationery?

- On a business card?

- Applied over a photograph?

- Applied on textiles?

- How does it look next to other logos?

- How would it work in a smaller size?

Put a presentation together

Do not submit a single image as the design of a logo. If you include pictures of all the above examples in a presentation, the client will have a better understanding of your vision, and you will look more professional.

When you show all the different applications to the clients, they do not have to use their imagination to decide whether the logo fits the bill: instead, they visualize it immediately. It's a handy tip that will help you convince them to accept your submission.
If you want to learn more from Quique, sign up to his course Typography and Branding: Designing an Iconic Logo, in which you’ll learn to conceive and design a logo from scratch.

You may be interested in:

- The Expert: Sagi Haviv.
- 5 Golden Rules for Designing a Successful Logo.
- Susan Kare: an Iconic Career.