Pro Animation

Formats and Limitations for Video on Social Media

Yimbo Escárrega gives practical advice on video content creation for social media

It’s a proven fact that social media users prefer to consume content in video formats. Whether you’re a designer, a motion graphics artist, or a digital marketing professional, you may already know that the importance and popularity of videos and GIFs are on the rise. For that reason, it’s important that you know more about the ideal formats for this type of content, and that way you’ll be able to meet your client’s expectations or publish the ideal content for your brand.

Graphic designer and motion graphics specialist Yimbo Escárrega (@yimbo8) shares the basic aspects you need to consider when creating a video for social media, such as dimensions, weight, and ideal formats for social networks like Facebook, Twitter, and Instagram.

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