Introduction to Pinterest: Profile, Boards, and Pins
A course by Natalia Escaño, Designer, Illustrator, Social Media, and Community Manager
Joined September 2014

Discover new trends and inspiration by understanding how Pinterest works
Pinterest is a highly addictive platform for visual inspiration. With a simple search, you can discover trends and ideas you didn't even know you were looking for. Whether it's searching for inspiration for a big creative project or simply finding the perfect haircut, this platform is full of references and content to help you out. Natalia Escaño, expert in social networks and influencer, has one of the most influential Pinterest profiles in Spain, with more than a million followers to date, and she shows you how to take advantage of the network’s full potential.
In this course, Natalia teaches you everything you need to know to start creating your profile, using pins, and curating boards. Learn step by step how to create an inspiring account, as well as how to create and share your own content to make the most of this booming social network.
What will you learn in this online course?
14 lessons & 11 downloads
What's included in this course?
Start by learning about Natalia's work and inspiration, and how she grew to more than one million followers on Pinterest.
Learn and understand what Pinterest is and what it is used for, as well as the possibilities that the platform offers and how you can be part of it by standing out in a specific area. Learn to use simple optional tools that can help you create Iimages and how to move them on the network.
The course is focused on the professional use of Pinterest, but it is applicable to any private user.
Finally, put into practice everything you learn to shape your profile and apply the knowledge by adapting it to your personal taste.

- 97% positive reviews (130)
- 2,652 students
- 14 lessons (1h 17m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
This course does not have a final project. Throughout the lessons, optimize your Pinterest account with simple tips and tools to curate the ideal profile and develop a use of the platform that serves as a great source of inspiration, whether for personal or professional use.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in the visual aspect of things. Anyone from graphic designers to people who want to plan their next haircut can participate. Everyone has a place on Pinterest.
Requirements and materials
To take this course, you need to be curious about the visual and the aesthetic, as well as have a computer, tablet, or phone where you can use Pinterest.
Natalia also uses some optional tools focused on the professional use of Pinterest.

Reviews

Natalia Escaño
A course by Natalia Escaño
Natalia Escaño has a degree in graphic design and photography. Born in Málaga, Spain, she has been a resident of Barcelona for more than ten years, where she has managed to combine her career as a designer with illustration and marketing projects.
With more than a million followers on Pinterest, Natalia is one of the most followed people on the platform in Spain. Her profile receives around three million monthly visits, which has served as a cover letter to work with brands such as L'Oreal Paris, Disney, True Religion, and Daniel Wellington, among many others.
Content
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U1
Hello everybody!
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Presentation
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Influences
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U2
Context, applications and uses of Pinterest
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What is Pinterest?
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Why Pinterest interests you
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U3
First steps on Pinterest
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How to create the profile and boards
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What is it and how is a Pin added?
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Group boards and take advantage of them: Secret boards.
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News, tips and tools.
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U4
How to create the Perfect Pin
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Characteristics of the perfect pin.
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SEO
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Tools to program a pin
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U5
How to get the most out of your Pinterest
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Pinterest as a sales tool
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Tips
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Pinstrosity: the disasters of Pinterest
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FP
Final project
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Pinterest and Lifestyle (content marketing)
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create, organize, and optimize profiles, boards, and pins on Pinterest, apply digital marketing strategies, schedule posts, and use advanced tools to boost sales, visibility, and creative inspiration.
This course is designed for people with intermediate knowledge of social media or digital marketing but covers everything from setting up boards to advanced techniques—perfect if you already have a basic understanding of digital platforms.
All you need is an active Pinterest account and internet access. It’s helpful to have your own images or content to practice with, and basic social media knowledge will help you get the most out of the course.
You’ll learn how to create optimized boards, use rich pins, build digital catalogs, and schedule pins to drive visibility and targeted traffic to your products or services.
Pinterest lets you create boards, sub-boards, secret and collaborative boards, plus use multi-select, covers, filters, and visual search to organize and categorize content efficiently.
In this course, you’ll learn how to use exploration tools, visual search, hashtags, and trend filters to discover and select ideas that are useful and relevant to your goals.
Pinterest works like a visual search engine and idea catalog, focused more on inspiring and planning projects rather than sharing personal or social moments like Instagram or Facebook.




Buen curso, ya que es preciso para iniciar la aplicación.
me gusto mucho el curso
Hard to follow if you are an English speaker because not only is the commentary in Spanish, but the interface is too. Gets very granular, covering every detail and option. It would have been more useful to me if it just concentrated on how Pinterest is a visual search engine that "finds similar." And, therefore helps with the inspiration and discovery process at the beginning of concept development.
Me gustó mucho
Otimo curso, com uma linguagem facil, abordando todos os principais aspectos do assunto. Otimo tanto para iniciantes quanto para quem deseja aprimorar o conhecimento.